Table of Contents

Emerging Market Development Newly Emerging Markets Benefits of the International Program Emerging Market Characteristics Targeting the Emerging Market Risk Management Payment Risk Trade Barriers Intellectual Property Risk Political Risks International Business Plan Entry Strategies Independent Distributors Foreign Agents In-Country Field Sales Technology Transfers Strategic Alliances Service Exports Russia and the Newly Independent States The Russian Federation Belarus Ukraine Central Asian Republics Kazakstan Eastern Europe Hungary Czech Republic Selected Bibliography Index

About the Author

RUSSELL R. MILLER is an international marketing consultant with wide and varied experience in marketing and strategic planning. For more than 20 years he was the senior vice president of international marketing for Zenith Electronics, and he has also held positions with AT&T, General Electric, Unisys, Ampex, and Boeing. As a recent advisor to the World Bank, the United Nations Development Programme, Vienna-based UNIDO, and the IESC, his assignments included those centering on the emerging markets of the former Soviet Union and on issues involving privatization, enterprise restructuring, and the conversion of defense industries into competitive, commercial enterprises.

Reviews

"This book offers a wealth of information, presented in a very interesting, easy to read format....[i]ts specific market assessments make it worthwhile reading for marketing managers interested in acuiring an introduction to the opportunities of business in the NEMs of Eastern Europe."-Journal Of Consumer Marketing

?This book offers a wealth of information, presented in a very interesting, easy to read format....[i]ts specific market assessments make it worthwhile reading for marketing managers interested in acuiring an introduction to the opportunities of business in the NEMs of Eastern Europe.?-Journal Of Consumer Marketing