About the Author

Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.

Reviews

These laws of media, which McLuhan calls "the tetrad," can help one to understand and, perhaps, respond constructively to the new medium.... Some of the implications seem prophetic.--Euchner, Jim "Research-Technology Management (Journal)"

Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.

About Fishpond

You can earn a 8% commission by selling The Medium Is the Massage on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!

Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!

Submit Information