Table of Contents

About the Authors. Preface. Introduction. Amstrad plc (A) - John Hendry; Andersen Consulting (Europe): Entering the Business of Business Integration - Sumantra Ghoshal with Mary Ackenhusen; Benetton SpA - Carlos Jarillo & Jon I. Martinez; Cadbury Schweppes plc (A) - Tony Eccles with Martin Stoll; Csepel Machine Tool Company - Joseph Wolfe and Jozsef Poor; Digital Equipment Corporation International: Competing Through Cooperation - Per Jenster, Francis Bidault and Thomas Cummings; DRG Plastic Films - The European Stretch Film Industry - Peter Williamson with Darron Brackenbury; Note on the Major Appliance Industry in 1988 - Sumantra Ghoshal with Philippe Maspeslagh, Dag Anmdersson, Nicola de Sanctis, Beniamino Finzi and Jacopo Franzan; Electrolux: The Acquisition and Integration of Zanussi (A) - Sumantra Ghoshal with Philippe Maspeslagh, Dag Andersson, Nicola de Sanctis, Beniamino Finzi and Jocopo Franzan; GEC plc (A) - Tony Eccles; GEC plc (B): European Links for the 1990s - Tony Eccles; Grand Metropolitan plc (A) - Peter Williamson with Bernard Rix; Infoservice: Strategic Decision Making Simulation Game - Michelle Bergadaa & Raymond-Alain Theitart with C Chapot; International Distillers and Vintners (A) - Tony Eccles with Martin Stoll; Iskra Power Tools - Per Jenster with William Fischer and Robert Howard; J & M Airframes Ltd - Cliff Bowman; Nouvelles Frontieres - Pierre Dussauge with C Labarde and B Quelin; Rockware plc (A) - John Hendry; Note on the European Airline Industry - Sumantra Ghoshal with Ronald Berger Lefebure, Johnny Jorgensen and David Staniforth; Scandinavian Airlines System in 1988 - Sumantra Ghoshal with Ronald Berger Lefebure, Johnny Jorgensen and David Staniforth; Sportis: Challenge and Response in Post-Communist Poland - Max Boisot; Storehouse plc (A) - John Hendry; Taurus Hungarian Rubber Works: Implementing a Strategy for the 1990s - Joseph Wolfe, Gyula Bosnyak and Janos Vecsenyi