Foreword
Contributors
George Cheney, Juliet Roper, and Steve May: Overview
PART I: Introduction
1: Jill J. McMillan: Why Corporate Social Responsibility: Why Now?
How?
2: Michael Stohl, Cynthia Stohl, and Nikki C. Townsley: A New
Generation of Global Corporate Social Responsibility
3: Malcolm McIntosh: Progressing From Corporate Social
Responsibility to Brand Integrity
PART II: Cases and Contexts
4: Jem Bendell and Mark Bendell: Facing Corporate Power
5: Sandra Waddock: Corporate Citizenship: The Dark-Side Paradoxes
of Success
6: Mette Morsing, Atle Middtun, and Karl Palmas: Corporate Social
Responsibility in Scandinavia: A Turn Towards the Business
Case?
7: Glen Whelan: Corporate Social Responsibility in Asia: A
Confucian Context
8: Krishnamurthy Sriramesh, Chew Wee Ng, Soh Ting Ting, and Luo
Wanyin: Corporate Social Responsibility and Public Relations:
Perceptions and Practices in Singapore
9: Mariela Perez: Corporate Social Responsibility in Mexico: An
Approximation from the Point of View of Communication
PART III: Legal Perspectives
10: Matthew W. Seeger and Steven J. Hipfel: Legal Versus Ethical
Arguments: Contexts for Corporate Social Responsibility
11: Keith Michael Hearit: Corporate Deception and Fraud: The Case
for an Ethical Apologia
12: John Llewellyn: Regulation: Government, Business, and the Self
in the United States
13: Dean Ritz: Can Corporate Personhood Be Socially
Responsible?
PART IV: Economic Perspectives
14: James Arnt Aune: How to Read Milton Friedman: Corporate Social
Responsibility and Todays Capitalisms
15: Dana L. Cloud: Corporate Social Responsibility as Oxymoron:
Universalization and Exploitation at Boeing
16: Stewart Lawrence: Towards an Accounting for Sustainability: A
New Zealand View
17: Brenden E. Kendall, Rebecca Gill, and George Cheney: Consumer
Activism and Corporate Social Responsibility: How Strong a
Connection?
PART V: Social Perspectives
18: Stanley Deetz: Corporate Governance, Corporate Social
Responsibility, and Communication
19: Grant Samkin and Stewart Lawrence: Corporate and Institutional
Responses to the Challenge of HIV/AIDS: The Case of South
Africa
20: Marcus Breen: Business, Society, and Impacts on Indigenous
Peoples
21: Graham Knight: Activism, Risk, and Communicational Politics:
Nike and the Sweatshop Problem
PART VI: Environmental Perspectives
22: Connie Bullis and Fumiko Ie: Corporate Environmentalism
24: Tarla Rai Peterson and Todd Norton: Discourses of
Sustainability in Todays Public Sphere
25: Worawan Yim Ongkrutraksa: Green Marketing and Advertising
26: Shiv Ganesh: Sustainable Development Discourse and the Global
Economy: Promoting Responsibility, Containing Change
27: Douglas Crawford-Brown: The Behavior of Corporate Species in
Ecosystems and Their Roles in Environmental Change
PART VII: Commentary on Corporate Social Responsibility: The
Contributions of Communication and Other Perspectives
28: Theodore E. Zorn and Eva Collins: Is Sustainability
Sustainable? Corporate Social Responsibility, Sustainable Business,
and Management Fashion
29: Charles Conrad and JéAnna Abbott: Corporate Social
Responsibility and Public Policymaking
30: Debashish Munshi and Priya Kurian: The Case of the Subaltern
Public: A Postcolonial Investigation of Corporate Social
Responsibility's (O)missions
31: Lars Thøger Christensen: The Discourse of Corporate Social
Responsibility: Postmodern Remarks
32: Patricia H. Werhane: Corporate Social Responsibility/Corporate
Moral Responsibility: Is There a Difference and the Difference It
Makes
Steve May is Associate Professor in the Department of Communication
Studies at the University of North Carolina at Chapel Hill. He is
also currently a Leadership Fellow at the Institute for the Arts
and the Humanities and an Ethics Fellow at the Parr Ethics Center,
and serves as an ethics researcher and consultant for the Ethics at
Work program at Duke University's Kenan Institute for Ethics. His
most recent books include Case Studies in
Organizational Communication: Ethical Perspectives and Practices
and Engaging Organizational Communication Theory and Research:
Multiple Perspectives. He is a past forum editor of Management
Communication Quarterly.
George Cheney is Pforessor of Communication at the University of
Utah, where he also serves as Director of Peace and Conflict
Studies. In addition, he is Adjunct Professor of Management
Communication at the University of Waikato, Hamilton, New Zealand.
Cheney has authored, co-authored, or co-edited five books and he
had published over 75 journal articles and book chapters.
Recognized for both teaching and research, he has lectured,
conducted research, and consulted in Western
Europe and Latin America, in addition to the United States and New
Zealand. He is a past chair of the Organizational Communication
Division of the National Communication Association and is a reviews
editor for
Organization.
Juliet Roper is Professor of Management Communication at the
Waikato Management School, University of Waikato in Hamilton, New
Zealand. She is currently the Sustainability Convenor for the
Waikato Management School and representative for the school's
membership in the European Academy of Business in Society (EABIS).
She is co-author of The Politics of Representation: Election
Campaigning and Proportional Representation, and has published
articles in many journals, including
the Journal of Public Relations Research, Public Relations Review,
the Journal of Applied Communication Research,and the Journal of
Public Affairs and Corporate Governance.
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