Table of Contents

Part One. Discovering strategy and strategists
1: Discovering strategy
2: Discovering strategists
3: The process of strategizing: strategic thinking, decision making and leadership
4: The dynamics of strategy formulation: deliberate and emergent approaches
Part Two. Foundations of advantage
5: Purpose and values
6: Market and resource based approaches
Part Three. Routes to advantage
7: Corporate and global strategy: domain and direction
8: Business and network strategies: market and method
Part Four. Realizing advantage
9: Levers for implementing strategy
10: Interactions in implementing strategy
Part Five. Sustaining advantage
11: Culture and strategic change
12: Strategic innovation and corporate entrepreneurship
Part Six. Rediscovering strategy and strategists
13: Managing strategy in context: public sector, non-profit, and small firms
14: The role of strategy agents, consultants, management education, and strategy discourses

About the Author

James Cunningham is a Senior Lecturer in Strategic Management J.E. Cairnes School of Business, National University of Ireland, Galway. His main research interests focus on strategy issues with respect to commercialisation, technology transfer, academic entrepreneurship and technology entrepreneurs. Awards for his research include three best paper awards at the British Academy of Management Annual Conferences (2002, 2005 and 2010), a best paper award at
Technology Transfer Society Annual Conference 2011, a best paper award at the Irish Academy of Management Conference (2003) and his co-authored case studies have won national and international competitions. He
has delivered invited key note presentations, acted as session chair and facilitator at national and international academic and practitioner conferences, as well as leading executive master classes on strategic management, innovation, starting your own business and research commercialisation.
Brian Harney is Lecturer in HRM at and Deputy Director (Knowledge) of the LInK research centre. His research interests include HRM in smaller firms, High Performance Work Systems, University Technology Transfer, Strategic Management.

Reviews

`'If you want students to really engage with the subject, understand where it is and how it got there then this is the perfect vehicle'.'
Andy Adcroft, Senior Lecturer, Surrey University