Irving Rein is Professor of Communication Studies
at Northwestern University. He is the author of many books,
including The Elusive Fan, High Visibility, and Marketing Places.
He has consulted for Major League Baseball, the United States
Olympic Committee, the National Aeronautics and Space
Administration, and numerous corporations.
Ben Shields is Lecturer in Managerial Communication at the MIT Sloan School of Management. He previously served as Director of Social Media and Marketing at ESPN. He is coauthor of The Elusive Fan and has written many articles and book chapters on sports media and marketing.
Adam Grossman is Founder and President of Block Six Analytics. He has worked with a number of sports organizations-including the Minnesota Timberwolves, Washington Capitals, and SMG @ Solider Field-to enhance their corporate sponsorship and enterprise marketing capabilities.
For more information about The Sports Strategist, including
exclusive content, go to www.thesportsstrategist.com.
"Whether you are a current or aspiring leader in the sports
industry, you will benefit from the innovative concepts in The
Sports Strategist." --George Bodenheimer, former Executive Chairman
and President of ESPN
"This book is a terrific read. It gets to the heart of sports as a
business and the challenges of running a franchise to profitability
while sustaining fan support." --Rocky Wirtz, Chairman of the
Chicago Blackhawks
"The Sports Strategist brilliantly articulates how the future of
sports, just like entertainment, relies on storytelling, star
power, and technology." --Garry Marshall, director of Pretty Woman
and Valentine's Day, actor, producer, and writer
"There are many ways for teams to be financially successful even
when they are not winning--and Irving Rein, Ben Shields, and Adam
Grossman show the path." --Andrew Zimbalist, Robert A. Woods
Professor of Economics, Smith College, sports industry
consultant/media commentator
"The Sports Strategist uses good case examples and is written by a
strong team that understands the importance of taking a strategic
view of an industry that, almost by necessity, can be very
tactical." --Paul Swangard, Managing Director at Warsaw Sports
Marketing
"At Monumental Sports, we are always exploring how new marketing
opportunities impact the Washington Capitals, Wizards and Mystics
brands and affect our bottom line. The Sports Strategist provides
readers with the tools to evaluate different choices in a variety
of marketing channels and select the best options for their
organizations." --Joe Dupriest, Senior Vice President and Chief
Marketing Officer for Monumental Sports & Entertainment
"Whether you are a current or aspiring leader in the sports
industry, you will benefit from the innovative concepts in The
Sports Strategist." --George Bodenheimer, former Executive Chairman
and President of ESPN
"This book is a terrific read. It gets to the heart of sports as a
business and the challenges of running a franchise to profitability
while sustaining fan support." --Rocky Wirtz, Chairman of the
Chicago Blackhawks
"The Sports Strategist brilliantly articulates how the future of
sports, just like entertainment, relies on storytelling, star
power, and technology." --Garry Marshall, director of Pretty Woman
and Valentine's Day, actor, producer, and writer
"There are many ways for teams to be financially successful even
when they are not winning--and Irving Rein, Ben Shields, and Adam
Grossman show the path." --Andrew Zimbalist, Robert A. Woods
Professor of Economics, Smith College, sports industry
consultant/media commentator
"The Sports Strategist uses good case examples and is written by a
strong team that understands the importance of taking a strategic
view of an industry that, almost by necessity, can be very
tactical." --Paul Swangard, Managing Director at Warsaw Sports
Marketing
"At Monumental Sports, we are always exploring how new marketing
opportunities impact the Washington Capitals, Wizards and Mystics
brands and affect our bottom line. The Sports Strategist provides
readers with the tools to evaluate different choices in a variety
of marketing channels and select the best options for their
organizations." --Joe Dupriest, Senior Vice President and Chief
Marketing Officer for Monumental Sports & Entertainment
"The Sports Strategist brilliantly articulates how the future of
sports, just like entertainment, relies on storytelling, star
power, and technology." --Garry Marshall, director of Pretty Woman
and Valentine's Day, actor, producer, and writer
"There are many ways for teams to be financially successful even
when they are not winning -- and Irving Rein, Ben Shields, and Adam
Grossman show the path." --Andrew Zimbalist, Robert A. Woods
Professor of Economics, Smith College, sports industry
consultant/media commentator
 |
Ask a Question About this Product More... |
|
