1. Introduction: Oprah Winfrey and the Sociology of Culture 2. The Success of a Self-Failed Woman 3. Everyday Life as the Uncanny: The Oprah Winfrey Show as a New Cultural Genre 4. Pain and Circuses 5. The Hypertext of Identity 6. Suffering and Self-Help as Global Forms of Identity 7. The Sources and Resources of The Oprah Winfrey Show 8. Toward an Impure Critique of Popular Culture 9. Conclusion: Ordinary People, Extraordinary Television Notes Bibliography Index
Oprah Winfrey is an unprecedented and important cultural phenomenon. This book aims to understand the reasons for her spectacular success and visibility. Based on nearly one hundred show transcripts; a year and a half of watching the show regularly; and analysis of magazine articles, several biographies, O Magazine, Oprah Book Club novels, self-help manuals promoted on the show, and hundreds of messages on the Oprah Winfrey Web site, it takes the Oprah industry seriously in order to ask fundamental questions about how culture works today.
Eva Illouz is a professor at the Hebrew University of Jerusalem. She is the author of Consuming the Romantic Utopia: Love and the Cultural Contradictions of Capitalism (University of California Press) and The Culture of Capitalism (in Hebrew).
We should commend Illouz in her willingness to blaze a new, and certainly untested path in anthropological writing. -- Seth Jacobs Journal of the Royal Anthropological Institute Outstanding... its author digs deeper into her subject matter than any other researcher yet to address Oprah. -- David W. Park Journal of Communication
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