Introduction; The Listeners; Basic Radio Realities; Radio as a Career; The Music and the Talk; Research; Branding and Marketing; Promotions; The Station's Personnel; Other Radio Media; Wrap-Up.
* Learn how to be a hit with listeners in any format
* 4th edition to include essential forms and ideas for satellite
and web radio programming--and accompanied by an on-line forms
section for your convenience!
* Learn all about radio as a career--from getting your first gig to
job negotiations once you've gotten your foot in the door!
* Published in association with the National Association of
Broadcasters - the leading American broadcast organization
With a broadcast career spanning more than 40 years, Steve has competed succesfully in all music formats from Country to Urban, Easy Listening to Rock, MOR to Classical, and at some of America's most prestigious radio stations including: WNBC, WNEW, WHN, WYNY, and CBS Radio in New York as well as WDAE, Tampa; WIRE, WGEE and WIFE, Indianapolis: KNBR, San Francisco; WPEN and KYW, Philadelphia. In recent years, programming WPTR-WROW, Albany; KKYX and KTSA, San Antionio as well as WING, Dayton, all rising to significant market status. As a writer, Steve has been Radio Editor for Radio Ink Magazine and most recently, was instrumental in the development and launch of several music formats for Sirius Satellite Radio.
 |
Ask a Question About this Product More... |
|
