Part 1: Innovation management Chapter 1:
Innovation Management: An Introduction Chapter 2: Entrepreneurship
and Market AdoptionChapter 3: Managing Innovation within Firms
Chapter 4: Process Innovation and Operations Management Chapter 5:
Imitation, Counterfeit Products and Intellectual Property
Part 2: Managing Technology and Knowledge Chapter
6: Managing Organisational Knowledge Chapter 7: Strategic Alliances
And Networks Chapter 8: Knowledge Transfer and Open Innovation in
Innovation Chapter 9: Management of Research & Development Chapter
10: Managing R&D projects
Part 3: New Product/Service DevelopmentChapter 11:
Product & Brand Strategy Chapter 12: New Product Development
Chapter 13: New Service Development Chapter 14: Packaging and
Product Development Chapter 15: The Role Of Market Research In New
Product DevelopmentChapter 16: Practical Steps to Help Innovation
and New Product Development
This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, operations management, business studies and engineering.
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.
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