Preface. 1. Color, appearance and expectations. 2. Perception of color and appearance. 3. Lighting and illumination. 4. Appearance and expectations of the stranger. 5. Color, appearance and expectations in advertising and packaging. 6. Color, appearance and expectations from building façades. 7. Color, appearance and expectations in the store. 8. Appearance and expectations in the food and drink consumption environment. 9. Color, appearance and expectations of food.

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