DAVID EAGLEMAN is a neuroscientist, a Guggenheim Fellow, and a New York Times bestselling author. His books have been translated into 27 languages. Eagleman heads the Laboratory for Perception and Action at Baylor College of Medicine, and is the founding Director of the Initiative on Neuroscience and Law. He is the author and presenter of the PBS series The Brain.
A Boston Globe Best Book of the Year
“Original and provocative. . . . A smart, captivating book that
will give you a prefrontal workout.”
—Nature
“A popularizer of impressive gusto . . . [Eagleman] aims, grandly,
to do for the study of the mind what Copernicus did for the study
of the stars. . . . Incognito proposes a grand new account of the
relationship between consciousness and the brain. It is full of
dazzling ideas, as it is chockablock with facts and instances.”
—The New York Observer
“Eagleman engagingly sums up recent discoveries about the
unconscious processes that dominate our mental life. . . . [He] is
the kind of guy who really does make being a neuroscientist look
like fun.”
—The New York Times
“Although Incognito is fast-paced, mind-bending stuff, it’s a book
for regular folks. Eagleman does a brilliant job refining heavy
science into a compelling read. He is a gifted writer.”
—Houston Chronicle
“Eagleman has a talent for testing the untestable, for taking
seemingly sophomoric notions and using them to nail down the
slippery stuff of consciousness.”
—The New Yorker
“Incognito does the right thing by diving straight into the deep
end and trying to swim. Eagleman, by imagining the future so
vividly, puts into relief just how challenging neuroscience is, and
will be.”
—The Boston Globe
“Appealing and persuasive.”
—The Wall Street Journal
“Your mind is an elaborate trick, and mastermind David Eagleman
explains how the trick works with great lucidity and amazement.
Your mind will thank you.”
—Wired
“A fun read by a smart person for smart people. . . . It will
attract a new generation to ponder their inner workings.”
—New Scientist
“Fascinating. . . . Eagleman has the ability to turn hard science
and jargon into interesting and relatable prose, illuminating the
mind’s processes with clever analogies and metaphors.”
—Salt Lake City Weekly
“Touches on some of the more intriguing cul-de-sacs of human
behavior.”
—Santa Cruz Sentinel
“Startling. . . . It’s a book that will leave you looking at
yourself—and the world—differently.”
—Austin American-Statesman
“Sparkling and provocative. . . . A thrilling subsurface
exploration of the mind and all its contradictions.”
—The Courier-Journal
“After you read Eagleman’s breezy treatment of the brain, you will
marvel at how much is illusory that we think is real, and how we
sometimes function on autopilot without consciously knowing what is
happening. . . . This is a fascinating book.”
—The Advocate
“A pleasure to read. . . . If a reader is looking for a fun but
illuminating read, Incognito is a good choice. With its nice
balance between hard science and entertaining anecdotes, it is a
good alternative to the usual brainless summer blockbusters.”
—Deseret News
“Incognito is fun to read, full of neat factoids and clever
experiments. . . . Eagleman says he’s looking to do for
neuroscience what Carl Sagan did for astrophysics, and he’s already
on his way.”
—Texas Monthly
“Eagleman presents difficult neuroscience concepts in an energetic,
casual voice with plenty of analogies and examples to ensure that
what could easily be an overwhelming catalog of facts remains
engaging and accessible. . . . The ideas in Eagleman’s book are
well-articulated and entertaining, elucidated with the intelligent,
casual tone of an enthusiastic university lecturer.”
—TheMillions.com
“Written in clear, precise language, the book is sure to appeal to
readers with an interest in psychology and the human mind, but it
will also please people who just want to know, with a little more
clarity, what is going on inside their own skulls.”
—Booklist
“A stunning exploration of the we behind the I. Eagleman reveals,
with his typical grace and eloquence, all the neural magic tricks
behind the cognitive illusion we call reality.”
—Jonah Lehrer, author of How We Decide
“A fascinating, dynamic, faceted look under the hood of the
conscious mind. . . . Equal parts entertaining and illuminating,
the case studies, examples and insights in Incognito are more than
mere talking points to impressed at the next dinner party, poised
instead to radically shift your understanding of the world, other
people, and your own mind.”
—Brain Pickings
“Eagleman engagingly sums up recent discoveries about the
unconscious processes that dominate our mental life.”
—The New York Times Book Review
“Fascinating. . . . Eagleman has the ability to turn hard science
and jargon into interesting and relatable prose, illuminating the
mind’s processes with clever analogies and metaphors.”
—Salt Lake City Weekly
“A great beach read.“
—Philadelphia City Paper
“Incognito feels like learning the secrets of a magician. In clear
prose, Eagleman condenses complex concepts and reinforces his
points through analogies, pop culture, current events, optical
illusions, anecdotes, and fun facts.”
—Frontier Psychiatrist
“One of those books that could change everything.”
—Sam Snyder, blog
“Buy this book. The pithy observations, breezy language and
wow-inducing anecdotes provide temporary pleasure, but the book’s
real strength is in its staying power.“
—Science News
“A whirlwind, high-definition look at the neural underpinnings of
our everyday thinking and perception . . . fascinating.”
—Brettworks.com
“Eagleman embodies what is fascinating, fun, and hopeful about
modern neuroscience.”
—Brainstorm.com
“After you read Eagleman’s breezy treatment of the brain, you will
marvel at how much is illusory that we think is real, and how we
sometimes function out autopilot without consciously knowing what
is happening. . . . This is a fascinating book.”
—The Advocate
“Funny, gripping and often shocking . . . Eagleman writes great
sentences of the sort that you might be inclined to read to those
in your general vicinity.”
—bookotron.com
“Incognito reads like a series of fascinating vignettes,
offering plenty of pauses for self-reflection. Eagleman’s anecdotes
are funny and easily tie to the concepts he explains. Moreover, his
enthusiasm for the subject is obvious and contagious.”
—Spectrum Culture
“Incognito is popular science at its best . . . beautifully
synthesized.” —Boston Globe Best of 2011
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