BRENT SCHLENDER is one of the premiere chroniclers of the
personal computer revolution, writing about every major figure and
company in the tech industry. He covered Steve Jobs for
the Wall Street Journal and Fortune for nearly 25
years.
RICK TETZELI, executive editor of Fast Company, has covered
technology for two decades. He is the former deputy editor of
Fortune, and editor of Entertainment Weekly.
"Steve Jobs is the person who most inspires the new generation of
Silicon Valley entrepreneurs. In
this deeply-researched book, you'll find the most honest
portrait of the real Steve Jobs." --Marc Andreessen
“One of the best things Brent Schlender and Rick Tetzeli do in
writing about Jobs is undoing the ‘lone genius’ myth, and
complicating his persona.” --Anil Dash, CEO of ThinkUp
"The book about Steve Jobs that the world deserves. Smart,
accurate, informative, insightful and at times, utterly
heartbreaking....Becoming Steve Jobs is going to be an
essential reference for decades to come." --John
Gruber, Daring Fireball
“Brent Schlender and Rick Tetzeli render a spectacular service with
this book, giving fresh perspective on Steve Jobs’ journey from
inspiring but immature entrepreneur into an inspired and mature
company-builder. Most important, they capture Jobs’
resilience, his refusal to capitulate, his restless drive to stay
in the game, his voracious appetite to learn—this, far more than
genius, is what made him great. Becoming Steve
Jobs gets the focus precisely right: not as a success story,
but as a growth story. Riveting, insightful, uplifting—read
it and learn!” --Jim Collins, author of Good to Great,
co-author of Built to Last and Great by Choice
“Becoming Steve Jobs is fantastic. After working with Steve for
over 25 years, I feel this book captures with great insight the
growth and complexity of a truly extraordinary person. I hope that
it will be recognized as the definitive history.” --Ed
Catmull, president, Disney Animation and Pixar
“What makes their book important is that they contend —
persuasively, I believe — that . . . [Jobs] was not the same man in
his prime that he had been at the beginning of his career. The
callow, impetuous, arrogant youth who co-founded Apple was very
different from the mature and thoughtful man who returned to his
struggling creation and turned it into a company that made
breathtaking products while becoming the dominant technology
company of our time." --Joe Nocera, The New York Times
"Highly recommended." --Philip Elmer-DeWitt,
Fortune.com
"Square would not exist without the work and persistence of Steve
Jobs. I am forever grateful. Amazing read." --Jack
Dorsey
"Will quicken the pulse of even obsessive Apple watchers . . . a
layered portrait of the mercurial Jobs, whose style and personality
. . . were constantly evolving, right up to his early
death." --Brad Stone, NYT Sunday Book Review
“A fascinating, insightful book that does a great job
capturing what and who the man inside the public mask actually was.
I’m pleased someone got to write it. It needed writing. Previous
titles failed. Highly recommended.” –Jonny Evans,
ComputerWorld
“Becoming Steve Jobs especially shines when it serves up
opportunities to get a fresh look at Jobs’ passion for always
sticking to the intersection of technology and the humanities that
animated his work.” –Andy Meek, BGR
“Schlender is one of the very few journalists whom Steve Jobs
favored with his trust over decades of coverage….only
in Becoming Steve Jobs do I recognize the complexity and
warmth that I saw first-hand in Jobs, particularly in the last few
years of his life.” –Steven Levy, Backchannel
“If you’re interested in learning more about Steve Jobs’ life,
business strategies, successes and failures, the Becoming Steve
Jobs book is certainly worth your time.” --Jeremy Horwitz,
9to5Mac
“Reveals lesser-known aspects of Jobs’ life . . . That’s
really where Becoming Steve Jobs shines. It offers a unique
take on the decisions (mistakes) Jobs made during his
time at NeXT and Pixar.” —Harrison Weber, Venture Beat
“In some ways, this biography can be likened to a college level
course in "Jobsology," one that through new information provides
adequate insight to flip established doctrine on its head. . .
Schlender and Tetzeli proffer a measured and deliberate chronicling
of Jobs' peaks and valleys painted in the words of those who knew
him best. It is a record of an incredible life that has until now
only been accessible through the prism of the media and what Jobs
himself would allow. It forces us to think different.” –Mikey
Campbell, Apple Insider
“Becoming Steve Jobs does not absolve the protagonist of his
foibles, but shows that his accomplishments were indeed legion.”
–The Economist
“For a deeply felt account . . . of the qualities that earned Jobs
the abiding respect and love of his closest associates… the
Schlender and Tetzeli book is the best that’s currently available.”
—Michael Cohen, TidBITS
"Detailed and thorough...full of intimate and personal anecdotes
from Jobs' life that demonstrate how he evolved from the Steve Jobs
that was ousted from Apple in the early 1990s to the man that lead
the company to release its most revolutionary products." --
Lisa Eadicicco, Business Insider
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