Table of Contents

Introduction; Chapter 1 Culture, industry, genre: conditions of musical creativity; Chapter 2 Corporate strategy: applying order and enforcing accountability; Chapter 3 Record company cultures and the jargon of corporate identity; Chapter 4 The business of rap: between the street and the executive suite; Chapter 5 The corporation, country culture and the communities of musical production; Chapter 6 The Latin music industry, the production of salsa and the cultural matrix; Chapter 7 Territorial marketing: international repertoire and world music; Chapter 8 Walls and bridges: corporate strategy and creativity within and across genres; Notes; Bibliography Index;

About the Author

Keith Negus is a lecturer in the Centre for Mass Communication Research at the University of Leicester and lecturer at the University of Puerto Rico. He is the author of Producing Pop and Popular Music in Theory.

Reviews

'Worthwhile book which is well written and well presented.' - Work, Employment & Society, 14(3), 2000

'Painstakingly researched and impeccably theorized.' - European Journal of Communication, 15(4), 2000