Table of Contents

Introduction Section I: Theoretical and Conceptual Aspects of Sport Communication 1. Communication Theories and Sport Studies 2. In a Different Game? Reflections on Sports in the Media as Seen from a Game Perspective 3. Gender in the Workplace: Using a Post-Structural Approach to Theorize Diversity in Sports Media Organizations 4. TV Broadcasting: Toward a Pluri- and Inter-semiotic Approach 5. Sport as a Communication System 6. Social Media and Sport Communication: Abundant Theoretical Opportunities 7. Applying Public Relations Theory to Increase the Understanding of Sport Communication 8. Sport, Analytics, and the Number as a Communication Medium 9. Research Methodologies in Sport Communication 10. Athlete-Media Communication: A Theoretical Perspective on How Athletes Use and Understand Gendered Sport Communication Section II: Traditional Media Associated with Sport Communication 11. A Global Crisis? International Perspectives on the State of the Print Sport Media 12. Sports Reporting and Journalistic Principles 13. Chronicling Sport, Branding Institutions: The Television Sports Documentary from Broadcast to Cable 14. Sports Broadcasting: History, Technology, and Implications 15. The Glass Ceiling and Beyond: Tracing the Explanations for Women’s Lack of Power in Sports Journalism 16. Understanding the Biggest Show in Media: What the Olympic Games Communicates to the World 17. The State of the Sports Press: Reflections on an International Study 18. The Impact of Sport Publicity on Sport Fans’ Emotion, Future Prediction, and Behavioral Response 19. Television Broadcast Rights: Still the Golden Goose 20. Defining Fitness Communication: Conceptualizing an Emerging Segment of the Sport Industry Section III: Sport Communication and New and Emerging Media 21. The New World of Social Media and Broadcast Sports Reporting 22. Turning the Page with Newspapers: Influence of the Internet on Sports Coverage 23. Content, Copyright, and Carriage: Issues for Sports Media Rights in the Digital Age 24. Subjectivity in 140 Characters: The Use of Social Media by Marginalized Groups 25. Sport Fandom in the Digital World 26. Emerging Social Media and Applications in Sport 27. Focus on Fantasy: An Overview of Fantasy Sport Consumption 28. Using Social Network Analysis in Sport Communication Research 29. Evaluating Sports Websites from an Information Management Perspective 30. Communicating Through Sport Video Games Section IV: Sociological Aspects of Sport Communication 31. Enjoyment from Watching Mediated Sports: Four Conceptual Frameworks to Understand the Enjoyment Construct 32. Gender and Sexualities in Sport Media 33. Going Public: Communicating a Critical Perspective on Sport 34. The Communicative Complexity of Youth Sport: Maintaining Benefits, Managing Discourses, and Challenging Identifies 35. The Babe/Baby Factor: Sport, Females, and Mass Media 36. Best Practices for Media Coverage of Athletes with Disabilities: A Person-first Language Approach 37. Race Portrayals in Sport Communication 38. Uses of Sport Communication in Groups: Meaning and Effects in Public Viewing 39. Sport, Celebrity, and the Meaning of Style 40. Media Coverage of International Sport Section V: The Management of Sport Communication 41. Media, Sport, and Consumer Culture: The Fan as Consumer in Television Commercials 42. Sport Communication and Social Responsibility 43. For the Cure, the Kids, and the Cause: Practicing Advocacy through Communication and Sport 44. The Culture of Communication in Athletics 45. Strategic Influence and Sport Communication Leaders 46. Communication and Sports Officials 47. Rapidly Advancing Technology and Policy Choices: Transforming the Economic Landscape of the Sport Media 48. College Athletic Communications: Evolution of the Field 49. Dangerous Currents: How PR and Advertising Influence Sports Reporting and Cause Ethical Problems 50. Critical Perspectives in Sports Public Relations

About the Author

Paul Pedersen is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication.