My Expert Credentials.
Wanting to Be Rich.
Money in the Bank.
The Financial Checkup.
The Lessons of History.
Some Practical Advice.
Shopping for the Broker.
Buyer's Remorse and Other Side Effects.
How the Experts Pick Their Stocks.
A Fool at the Stock Exchange.
On the Floor.
My Second Investment.
What the Fed Was Going to Do.
Going Over-the-Counter.
Seeing the Analyst.
A Walk on the Buy Side.
Among the Billion-Dollar Brains.
On Becoming a Stockbroker.
Selling Myself Short.
Reflections on My Progress to Date.
On to Chicago.
Opening a Commodities Account.
My Killing in Commodities.
My Doubts About Futures.
My Ethical Dilemma.
A Bout with Loews.
A Household Correction.
In Search of a Forecast.
My Inside Information.
A Street Gone Mad.
Postscript.
A Fool's Glossary.
JOHN ROTHCHILD is the author of several bestselling business books with Peter Lynch, including One Up on Wall Street, Beating the Street, Going for Broke, and Learn to Earn. A former editor of the Washington Monthly, he has written for Harper's, Rolling Stone, Esquire, and many other periodicals. He has appeared on The Nightly Business Report, the Today Show, and CNBC.
This book is an exemplar on how not to invest, but it is not helpful on how to invest intelligently. The author describes his unsuccessful journey investing in stocks, futures, etc.; his use of investment newsletters and attendance at seminars; and his investigation of investment markets. Other than painting a grim picture on how easy it was for him to lose money, the book has little substance. While well written and at times entertaining, it would have been much more valuable if the author had analyzed his judgments and errors and discussed investment alternatives. Instead, the book is darted with ``tips'' that are more humorous than useful. Arthur J. Lieb, Library of Congress
``If you think it's right it's wrong, and vice versa,'' quips freelance writer Rothchild in this picaresque odyssey of his search for a surefire way to multiply money. With a $14,000 grubstake, he invested in stocks and made the rounds: visiting brokerage houses, interviewing financial advisers, studying market newsletters, appraising mutual funds, penetrating the floor of the New York Stock Exchange, the Federal Reserve purlieus and Chicago's commodity trading pits (where putting one's money is ``like holding up bread for the seagulls''). His education complete, Rothchild found that most of his capital evaporated even before the October '87 Crash, which completed the job. The average investor, the author concludes in this rueful, ironic and doggedly humorous tale, is ``a born loser.'' Nevertheless, readers will be vastly entertained while learning investment essentials and idiosyncrasies they never knew they ought to know about. (March)
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