Table of Contents

List of Illustrations Preface and Acknowledgments List of Interviews Abbreviations Introduction: Sequel-itis PART ONE: THE FILM 1. Prudent Aggression 2. Not Your Father's Tolkien 3. Handcrafting a Blockbuster PART TWO: BUILDING THE FRANCHISE 4. Flying Billboards and FAQs 5. Click to View Trailer 6. Fans on the Margins, Pervy Hobbit Fanciers, and Partygoers PART III: BEYOND THE MOVIE 7. Licenses to Print Money 8. Interactive Middle-earth PART IV: THE LASTING POWER OF THE RINGS 9. Fantasy Come True 10. Right in Your Own Backyard Notes Index

About the Author

Kristin Thompson is an Honorary Fellow at the University of Wisconsin, Madison. Her many books include Film Art: An Introduction and Film History: An Introduction (both with David Bordwell) and Storytelling in the New Hollywood.

Reviews

"The Frodo Franchise is the best case study yet written about film as a commodity in the global marketplace."--Film Quarterly "For any person interested in the role of franchise film making on modern Hollywood, The Frodo Franchise should be considered required reading."--Film International "A lively and quick read that should appeal to scholars and fans alike."--Tolkien Studies "It's always more satisfying to follow the art than the money, but in this comprehensive study you can do both."--Metro Newspapers "Whether you are a film scholar, a student, or a Tolkien enthusiast, you will benefit from her [Thompson's] efforts."--Journal of Popular Culture