Table of Contents

list of illustrations acknowledgments Introduction / Making Multicultural America: Cold War Politics, Ethnic Celebrations, and Chinese America 1. Transnational Celebrations in Changing Political Climates 2. "In the Traditions of China and in the Freedom of America": The Making of the Chinese New Year Festival 3. Constructing a "Model Minority" Identity: The Miss Chinatown U.S.A. Beauty Pageant 4. Yellow Power: Race, Class, Gender, and Activism 5. Heated Debate on the Ethnic Beauty Pageant 6. Hybridity in Culture, Memory, and Politics 7. Selling Chineseness and Marketing Chinese New Year: Corporate Sponsorship, Television Broadcasts, and Counter Memory 8. "We Are One Family": Queerness, Transnationalism, and Identity Politics Epilogue / Post--Cold War Celebrations notes bibliography index

About the Author

Chiou-ling Yeh is Assistant Professor in the Department of History at San Diego State University.

Reviews

"Yeh has written one of the best books on post-World War II Chinese American life in recent years." -- K. Scott Wong Journal Of American Ethnic History "Yeh's fine study will help us comprehend such crucial issues as ethnic identity, racial negotiation, and cultural infusion in our multicultural America." Journal Of American History