Introduction; 1. The return to Wall Street; 2. Growing up in Florida; 3. A Northern education; 4. The lure of New York; 5. Off to a flying start; 6. The booming twenties; 7. The Safeway decade; 8. Reform on Wall Street; 9. Third career: new strategies on Wall Street; 10. Testing new strategies: the war years; 11. Sharing power with Win Smith; 12. The postwar years, 1945–50; 13. Last years at the helm, 1951–56; 14. Merrill's legacy; Epilogue: Merrill Lynch in the 1990s; Appendix; Bibliography; Index.
A 1999 biography of Charles Merrill, the founder of the world's largest brokerage and investment firm.
'This work makes an important contribution to the history of financial services.' Journal of Financial History Review
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