About the Author

Sinan Aral is the David Austin Professor of Management, Marketing, IT, and Data Science at MIT; director of the MIT Initiative on the Digital Economy; and head of MIT’s Social Analytics Lab. He is an active entrepreneur and venture capitalist who served as chief scientist at several startups; co-founded Manifest Capital, a VC fund that grows startups into the Hype Machine; and worked closely with Facebook, Yahoo, Twitter, LinkedIn, Snapchat, WeChat, and The New York Times, among other companies. He currently serves on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Centre for Responsible Media Technology and Innovation in Norway, and C6 Bank, Brazil’s first all-digital bank.

Reviews

“Eminently relevant . . . [The Hype Machine] offers hope that we can re-engineer social media to better serve society.”—New Scientist

“A timely and far-reaching book of great interest to anyone concerned with building a healthy public sphere in the twenty-first century.”—Zeynep Tufekci, author of Twitter and Tear Gas

“What Sinan Aral has achieved with his new book The Hype Machine is probably the most comprehensive and best-structured presentation of social media’s effects based on existing scientific studies and collective experience.”—The Y Circus
 
“The scenario Aral describes should scare any technology leader, user of social media technology, or citizen within a democracy. . . . This book is worth reading to understand the sophistication of social media analytics alone.”—Myles Suer, CMS Wire

“This is the most important book of the year! Our friendships, economy, and society now depend on billions of social media connections, and no one on the planet understands them better than Sinan Aral. . . . A lively, engaging masterpiece.”—Erik Brynjolfsson, bestselling co-author of The Second Machine Age

“In a sea of books about social media, this is the one to read. Aral understands the new social age like no one else, and The Hype Machine offers the single best examination of how social media works and how we can make it better.”—Clint Watts, author of Messing with the Enemy

“An immensely interesting, informative, and provocative look at the biggest technological questions of our time, and the future of our democracy.”—Eli Pariser, bestselling author of The Filter Bubble

“The Hype Machine is a riveting story of social media’s impact on how we live. Part spy novel and part science thriller, this book is an essential guide to ensuring our digital future.”—Jonah Berger, bestselling author of Contagious

“A breathtaking journey through the economics, technology, and behavioral psychology of how we can capture the promise of social media and avoid its peril.”—Maria Ressa, CEO of Rappler and a Time Person of the Year for 2018

“Full of rigor and insight, The Hype Machine tackles some of the most pressing policy questions of the Digital Age while keeping you on the edge of your seat. . . . A must-read for policy makers, business executives, and parents alike.”—DJ Patil, former U.S. chief data scientist

“In this meticulous dissection of social media, Aral gives us a much-needed framework for understanding what happened in the 2016 election, and what will likely happen again if nothing changes.”—Scott Galloway, bestselling author of The Four

“A useful, data-rich analysis of how we use social media—and how it uses us.”—Kirkus Reviews
 
“Aral takes readers on a wild journey to explore the role of social media in our lives. [The Hype Machine is] timely for readers interested in important issues, such as data ethics, privacy, platform policies and regulations, the role of social media tech giants in our lives, and how these tools impact consumers’ behaviors.”—Library Journal