Table of Contents

Introduction - Approximately 140 illustrated anecdotes about Lois's celebrity campaigns - Illustrated list: "Obnoxious Celebrities" - Illustrated list: "My All-Time Favorite Celebs" - Illustrated list: "Heroes" - Illustrated list: "My Most Memorable Clients" - Illustrated list: "My (New York Art Directors Club" Hall of Fame Bosses - Chronology of Lois's career - Index

About the Author

See descriptions. Lois has been inducted into the Art Directors Club Hall of Fame and is the recipient of an American Institute of Graphic Art (AIGA) Gold Medal. Now 72, he still runs his own company, Lois, and continues to consult for major ad campaigns and clients. Author's/Photographer's Residence: New York, NY

Reviews

'At the pulsating intersection of 60s iconography and iconoclasm stood George Lois, genius adman, who went on to sock it to the nation's eyeballs as Esquire's cover designer. As he publishes his visual memoir, Lois says he has no heirs. He may be right. $ELLEBRITY toots its horn as loud and proud as the photo of Muhammad Ali that shouts from the cover.' James Wolcott, Vanity Fair February 2003 'Packed full of amusing, insightful and always idiosyncratically opinionated anecdotes. Not to be missed.' Roanne Bell, Creative Review, March 2003 UK ' - fascinating and lavishly illustrated - for anyone interested in how celebrity becomes iconography, in how fame sells, or in the huge creative boom in advertising in the Sixties, this book is unmissable.' OK!, 10 March 2003 UK ' - inspirational - Lois produced some of the most memorable covers in magazine history.' Peter Howarth, Esquire, April 2003 UK 'Will make you look trendy.' Tatler, 2003, UK 'irreverent in the extreme with no apparent order. - However, the lack of order does lend itself well to the content, which is stunningly original. The images generally have a real 'stand-alone' quality which makes $ellebrity a real page-turner. - Master of the aesthetic sell, he does not need to try hard to convince us of his genius.' baseline, Summer 2003 UK