Table of Contents

Introduction
Chapter 1: Guiding Hand: The Role of the Propaganda System
Chapter 2: From Thought Reform to Economic Reform: Comparing Propaganda and Thought Work in Different Eras
Chapter 3: China's Unseen Engineers: Reform and Modernization in the Propaganda System
Chapter 4: Regimenting the Public Mind: The Methods of Control in the Propaganda System
Chapter 5: Sex Crime, Wheels of Law, and Song Zuying: Managing Information Communication Technology in China
Chapter 6: Combating Hostile Forces: China's Foreign Propaganda Work since 1989
Chapter 7: Models and Anti-Models: Searching for a New, New China
Chapter 8: The Rebirth of the Propaganda State
Glossary

About the Author

Anne-Marie Brady is associate professor in the School of Social and Political Science at the University of Canterbury. She is the presenter for the BBC documentary "The Message from China."

Reviews

Anne-Marie Brady is an authority on Beijing's efforts to attract favorable attention to itself. . . . The central thesis of her path-breaking book is ultimately convincing.
*Wall Street Journal Asia*

Propaganda is one of the most important domains in the Chinese party-state. . . . As Anne-Marie Brady demonstrates in a superb study of this central and hidden part of the Chinese system, the surface diversity of the Chinese media hides the guiding hand of a high-level Party office in Beijing called the Central Propaganda Department, which works its will across the whole spectrum of activities in media, education, entertainment—and also in sports. . . . The Beijing Olympics have never been anything but a conscious part of this strategy—what Brady calls a campaign of mass distraction.
*New Republic*

A hugely interesting and important book. In a concise 230 pages it explains how since 1989 the Chinese Communist Party has renewed, extended and strengthened its propaganda apparatus.
*China Economic Quarterly*

This is a fine study of Chinese domestic and foreign propaganda. . . . The book is well organized. . . . Her research is extensive and up-to-date. The volume should be part of any collection with a focus on mass communications, China studies, or even political science in general. . . . Recommended.
*CHOICE*

The best and most current study on [the Chinese propaganda system], and is a welcome addition to our understanding of the evolving party-state in China. . . . A much-needed assessment of the often 'invisible hand' guiding what Chinese citizens are permitted to know and how they know it.
*China Quarterly*

In a year of unprecedented media coverage of China, Anne-Marie Brady has written a timely book about the Chinese media. She has done much to demystify an understudied topic. . . . The book's most important contribution is to shed light on the institutions, laws and practices which trammel Chinese media. . . . Brady's work deserves much admiration. . . . Marketing Dictatorship is a useful source of information for students of Chinese politics, and an invaluable resource for scholars of the Chinese media.
*The China Journal*

Anne-Marie Brady . . . has produced an authoritative book on [China's] Central Propaganda Department.
*The New Yorker*

This fascinating book reveals how China's propaganda machine has reinvented itself and today employs a range of sophisticated PR techniques to mold Chinese public opinion. Read this to understand how the Communist Party has strengthened its hold in China.
*Jonathan Unger, Australian National University*