Key marketing points: Possible coverage in The Coventry Telegraph and The Coventry Observer. Possible interview with BBC Radio Coventry & Warwickshire. Integrated email and social media campaign.
Peter Walters was a journalist for many years in Coventry and
latterly a senior manager for a tourism, events and city centre
management company that operated in the city until 2010. He has
written two previous books on Coventry for The History Press.
Peter is still very involved in a number of civic pride and
community projects in the city, and his unofficial nickname is 'Mr
Coventry'!
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