Table of Contents

Entangling the Popular: An Introduction to Popular Culture - Omayra Cruz & Raiford Guins
Part I: Delineating: Culture-Mass-Popular
′Culture′ and ′Masses′ - Raymond Williams
Mass Civilization and Minority Culture - F R Leavis
A Theory of Mass Culture - Dwight Macdonald
Femininity as Mas[s]querade: A Feminist Approach to Mass Culture - Tania Modleski
The Popular - Morag Shiach
Notes on Deconstructing ′The Popular′ - Stuart Hall
′Pueblo Pueblo′: Popular Culture in Time - Juan Flores
Part II: Commodifying: The Commodity, Culture and Social Life
The Fetishism of Commodities and the Secret Thereof - Karl Marx
The Work of Art in the Age of Mechanical Reproduction - Walter Benjamin
Culture Industry Reconsidered - Theodor W Adorno
The Commodity as Spectacle - Guy Debord
Reification And Utopia in Mass Culture - Fredric Jameson
Introduction to The Politics of Culture in the Shadow of Late Capital - Lisa Lowe & David Lloyd
Part III: Marketing: Socio-Economic Considerations of Popular Culture
Tommy Hilfiger in the Age of Mass Customization - Paul Smith
America′s Paradox - Ellis Cashmore
Traveling Barbie: Indian Transnationality and New Consumer Culture - Inderpal Grewal
Corporate Disney in Action - Janet Wasko
How Tiger Lost His Stripes: Post-Nationalist American Studies as a History of Race, Migration, and the Commodification of Culture - Henry Yu
Part IV: Practicing: Popular Tastes & Ways of Consuming
Popular Discrimination - John Fiske
(Male) Desire and (Female) Disgust: Reading Hustler - Laura Kipnis
Symbolic Creativity - Paul Willis
Star Trek: Rerun, Reread, Rewritten - Fan Writing as Textual Poaching - Henry Jenkins
Sleaze Mania, Euro-Trash, and High Art: The Place of European Art Films in American Low Culture - Joan Hawkins
Part V: Voicing: Identities and Articulation
What is this ′Black′ in Black Popular Culture? - Stuart Hall
Bombay, U.K., Yuba City: Bhangra Music and the Engendering of Diaspora - Gayatri Gopinath
The Face of America and the State of Emergency - Lauren Berlant
Pedro Zamora′s Real World of Counterpublicity: Performing an Ethics of the Self - Jose Esteban Munoz
Looking for My Penis: The Eroticized Asian in Gay Video Porn - Richard Fung
Part VI: Styling: Subculture and Popular Performance
Subculture - Dick Hebdige
Second-Hand Dresses and the Role of the Ragmarket - Angela McRobbie
The Media Development of ′Subcultures′ (Or the Sensational Story of Acid House) - Sarah Thornton
A Style Nobody Can Deal With: Politics, style and the Postindustrial City in Hip Hop - Tricia Rose
If I Had a Dick: Queers, Punks, and Alternative Acts - Cynthia Fuchs
Drag Kings: Masculinity and Performance - Judith Halberstam
Part VII: Locating: Space, Place, and Power
Walking in the City - Michel de Certeau
Seance, Tricknowlogy, Skateboarding, and the Space of Youth - Michael Nevin Willard
Straight Out the Barrio: Ozomatli and the Importance of Place in the Formation of Chicano/a Popular Culture in Los Angeles - Victor Hugo Viesca
Wearing Your Art on Your Sleeve: Notes Towards a Diaspora History of Black Ephemera - Paul Gilroy
Diasporic Noise: History, Hip Hop, and the Post-Clonial Politics of Sound - George Lipsitz
Head-Hunting on the Internet: Identity Tourism, Avatars, and Racial Passing in Textual and Graphic Chat Spaces - Lisa Nakamura

Reviews

The selection of essays here is outstanding. The Reader is particularly strong in bridging between founding figures and cutting edge work by newer writers.
*Henry Jenkins*

This is an especially comprehensive collection. It includes a wide range of essential readings and organizes them in a skill-focused and learning-focused way. The result is a lively, original and useful Reader.
*George Lipsitz*

An extraordinarily well considered selection of articles and essays, arranged with skill and style.
*Charlie Blake*