Table of Contents

Preface; Chapter 1 Introduction; Chapter 2 Process; Chapter 3 Formulaic Analysis; Chapter 4 Historical Context; Chapter 5 Cultural Context; Chapter 6 Ideological Approach; Chapter 7 Production Elements; Chapter 8 Industry Perspective; Chapter 9 Mythic Approach;

About the Author

Art Silverblatt is Professor of Communications and Journalism at Webster University, St. Louis, Missouri. He earned his Ph.D. in 1980 from Michigan State University. He is the author of numerous books and articles, including Media Literacy: Keys to Interpreting Media Messages (1995, 2001), The Dictionary of Media Literacy (1997), Approaches to the Study of Media Literacy (M.E. Sharpe, 1999), and International Communications: A Media Literacy Approach (M.E. Sharpe, 2004). Silverblatt’s work has been translated into Japanese, Korean, Chinese, and German.

Reviews

"Timely and relevant examples make Genre Studies in Mass Media: A Handbook come to life for media study students. This engaging text, with its critical thinking questions, will help the reader better understand the codes and conventions used in television, film and more. Art Silverblatt's well-researched analysis of media genres is a welcome addition to U.S. media studies." - Frank Baker, Media Literacy Clearinghouse, Inc. (media education consultant) "Adds a new and important dimension to Art Silverblatt's impressive contributions in the field of Media Literacy. Students, scholars and media consumers alike will benefit from this theoretical and practical approach to understanding, criticizing, and enjoying media." - Linda Holtzman, Webster University"