Kevin and Jackie Freiberg are principals of the San Diego Consulting Group, Inc., a professional speaking and management consulting firm whose clients include Merrill Lynch, the United States Marine Corp, Arthur Andersen, GTE, and Southwest Airlines.
The remarkable story of the country's most successful airline and
Herb Kelleher, the CEO who built it with integrity, guts, and
nuts.
"If you're interested in making your employees and customers raving
fans of your business, Nuts! is a must read."
--Ken Blanchard, Coauthor of The One Minute Manager
"Full of original insights, upbeat stories, and concrete
suggestions, Nuts! shows how the power of principle-centered
leadership inspires people to achieve incredible results."
--Stephen Covey, author of The Seven Habits of Highly Effective
People
"The story of Southwest Airlines is as much fun to read as it is
reader friendly and useful. I promise you, it's a blueprint for all
organizations that want to succeed--not just airlines."
--Warren Bennis, author of On Becoming a Leader
Rated the #1 Company to Work for in America by Fortune magazine
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