Allen St. John is the New York Times bestselling author of the MAD DOG 100 and THE MAD DOG HALL OF FAME, both with Christopher Russo. St. John is also the author of CLAPTON'S GUITAR. He is a sports columnist for the Wall Street Journal, and his recent work has been honored by The Best American Sports Writing. He has written for Rolling Stone, Playboy, Maxim, Men's Journal, the Washington Post Book World, and the New York Times Magazine.
"Entertaining. . . . Details the history, trivia and downright
weirdness behind this colossal event."--New York Post
“Illuminating….An insider’s look at a billion-dollar industry and a
game that is much more than just a game.” --Sports Illustrated
"A tribute to the people who bring us the game, the people who
broadcast the game, the people who market beer during the game and
the people who hold parties before the game."--The New York
Times
"St. John's narrative is laced with intimate portraits and fresh
figures–did you know the resale value of a stadium's worth of
tickets exceeds $500 million, or that Americans consume eight
million pounds of guacamole on game day?–that enliven the
organizational challenge of carrying off the world's biggest bash
without a hitch."--Time
“[Allen St. John] looks at the Super Bowl from a non-football
perspective...how money weaves through all of it in making this a
billion dollar event.”--Dallas Morning News
“It’s an absorbing, thorough look at the people and corporations
that make the game possible.”--Tampa Bay Tribune
"Entertaining. . . . Details the history, trivia and downright
weirdness behind this colossal event."--New York Post
"Illuminating....An insider's look at a billion-dollar industry and
a game that is much more than just a game." --Sports
Illustrated
"A tribute to the people who bring us the game, the people who
broadcast the game, the people who market beer during the game and
the people who hold parties before the game."--The New York
Times
"St. John's narrative is laced with intimate portraits and fresh
figures-did you know the resale value of a stadium's worth of
tickets exceeds $500 million, or that Americans consume eight
million pounds of guacamole on game day?-that enliven the
organizational challenge of carrying off the world's biggest bash
without a hitch."--Time
"[Allen St. John] looks at the Super Bowl from a non-football
perspective...how money weaves through all of it in making this a
billion dollar event."--Dallas Morning News
"It's an absorbing, thorough look at the people and corporations
that make the game possible."--Tampa Bay Tribune
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