Table of Contents

PART ONE: OVERVIEW AND DEFINITIONS
Women, Media and Sport - Pamela J Creedon
Creating and Reflecting Gender Values
The Media′s Role in Accomodating and Resisting Stereotyped Images of Women in Sport - Mary Jo Kane and Susan L Greendorfer
Sportswomen in Black and White - Linda D Williams
Sports History from an Afro-American Perspective
Women in Toyland - Pamela J Creedon
A Look at Women in American Newspaper Sports Journalism
From Whalebone to Spandex - Pamela J Creedon
Women and Sports Journalism in American Magazines, Photography and Broadcasting
Conversations with Contemporary Women Sports Journalists - Judith A Cramer
Pandering or Empowering? Economics and Promotion of Women′s Sports - Pamela J Creedon, Judith A Cramer and Elizabeth A Granitz
PART TWO: CULTURAL CONTEXTS AND GENDER VALUES
Double Fault - Susan Birrell and Cheryl L Cole
Renée Richards and the Construction and Naturalization of Difference
Baseball and the Social Construction of Gender - Karlene Ferrante
Global Games, Entertainment and Leisure - Anne Cooper-Chen
Women as TV Spectators
PART THREE: DEVELOPING A NEW SPORTS MODEL
From the Feminine Mystique to the Female Physique - Pamela J Creedon
Uncovering the Archetype of Artemis in Sport
Gazing at Artemis - Molly Merryman
The Active Female Archetype in Popular Film
Reawakening to the Co-Essence Model of Sport - Pamela S Highlen
Stanford′s Tara VanDerVeer Leads the Way

About the Author

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board.  She serves on the editorial boards of Public Relations Review and the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-edited Seeking Equity for Women in Journalism and Mass Communication by Erlbaum.  She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates.  She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College.