Contents
Foreword by Frances Hesselbein xiii
Preface by Marshall Goldsmith xv
Acknowledgments xvii
I N T RODUCTION x x i
CHAPTER 1
Become a Great Leader 1
CHAPTER 2
Develop a Great Business Plan 35
CHAPTER 3
Surround Yourself with Great People 61
CHAPTER 4
Offer a Great Product or Service 91
CHAPTER 5
Design a Great Marketing Plan 115
CHAPTER 6
Perfect a Great Sales Process 148
CHAPTER 7
Create a Great Customer Experience 178
APPENDIX
Now, Build a Great Life! 205
Index 215
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