Table of Contents

"Introduction: Welcome to the Internet Gold Rush, Take Two! . . . . . . 1

PART 1 THE UNLIMITED OPPORTUNITY OF THE INTERNET

1 The Internet Business Revolution . . . . . . . . . . . . . . . . . . . . . . . . . . 13

2 Starting Your E-Business: Can You Afford Not To? . . . . . . . . . . . . . 21

3 The Internet’s First Millionaire Wave -- Efficiency. . . . . . . . . . . . . . 30

4 The Internet’s Second Millionaire Wave -- Products . . . . . . . . . . . . 43

5 The Internet’s Third Millionaire Wave -- Niches . . . . . . . . . . . . . . . 70

PART 2 DEVELOPING YOUR OWN E-BUSINESS MODEL

6 Applying Millionaire Types Theory: A Case Study . . . . . . . . . . . . 101

7 The ICICLE Business Model Method . . . . . . . . . . . . . . . . . . . . . . 105

8 What E-Business Should You Pursue? . . . . . . . . . . . . . . . . . . . . . 108

PART 3 BUILDING YOUR INTERNET MILLIONAIRE E-BUSINESS

9 Technology Secrets and Strategies Overview . . . . . . . . . . . . . . . . . 125

10 Choosing Your Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133

11 Choosing a Website Hosting Company . . . . . . . . . . . . . . . . . . . . . 144

12 How to Build a Website in One Hour . . . . . . . . . . . . . . . . . . . . . . 147

13 Finding a Web Designer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

14 E-Commerce Shopping Carts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

15 The eBay Phenomenon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176

16 Developing Killer Content on a Startup Budget . . . . . . . . . . . . . . 188

17 Reality Checks Before Investing Real Time and Money . . . . . . . . 193

18 An Action Plan for Your Million-Dollar E-Business . . . . . . . . . . . 199

19 Testing Your New Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 208

PART 4 INTERNET MARKETING SECRETS FOR YOUR E-BUSINESS

20 No Budget Marketing Secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . 215

21 Small Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . . . . . . . . 224

22 Real Budget Marketing Secrets. . . . . . . . . . . . . . . . . . . . . . . . . . . . 231

PART 5 LEGAL ISSUES AND ADMINISTRATION

23 Copyright, Trademark, and Incorporation Choices. . . . . . . . . . . . 243

24 Partners: Should You Share Your Million-Dollar Idea? . . . . . . . . . 251

PART 6 GRADUATION -- STARTING YOUR OWN DREAM BUSINESS

25 Congratulations! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259

APPENDIXES

Appendix A: Index of E-Business Entrepreneurs and Services . . . . . . 267

Appendix B: Internet Research Skills. . . . . . . . . . . . . . . . . . . . . . . . . . 268

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 281

Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291"

About the Author

Scott Fox is the top e-business consultant in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is a frequent speaker on e-business and technology at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World. He received a JD from Stanford.