Tracing the meaning of the public individual chapter; conceptualizing the collective - the mob, the crowd, the mass and the audience; tools for the analysis of the celebrity as a form of cultural power; the cinematic apparatus and the construction of the film celebrity; television's construction of the celebrity; the meanings of the popular music celebrity - the construction of distinctive authenticity; the system of celebrity; the embodiment of affect in political culture; conclusion - forms of power/forms of public subjectivity; Coda - George, celebrities and the shift in political/popular culture.

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