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Managing Biotechnology - From Science to Market in the Digital Age
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Foreword by Philip Kotler Preface Endorsements About the Authors PART I. NEW MODELS FOR NETWORKED INNOVATION Chapter 1 Biotechnology as an Innovation Driver 1.1 Industry Applications 1.2 Impact of Megatrends 1.3 Digital Health Opportunities 1.4 Infotechnology Initiatives in Healthcare 1.5 Disruption Risk from Infotech 1.6 Technology Strategies 1.7 Big Infotech Strategies Conclusion Summary Points References Chapter 2 Biotechnology Financing Strategies Chapter 3 Success through Collaboration PART II. NEW BUSINESS AND MARKETING MODELS Chapter 4 Precision Medicine Chapter 5 Precision Marketing Chapter 6 Patient Centricity Strategies Chapter 7 Drug Pricing in Context Chapter 8 Strategic Payer Engagement PART III. WINNING IN THE GLOBAL MARKETPLACE Chapter 9 Digital Health Strategies Chapter 10 Creating Agility through Data and Analytics Conclusion Index

About the Author

Francoise Simon, PhD, is Professor Emerita, Columbia University and Senior Faculty, Icahn School of Medicine at Mount Sinai. Dr. Simon has over thirty years of experience in working with Fortune 500 companies, new ventures, European and Asian firms and the United Nations. Glen Giovannetti is the Ernst & Young Global Biotechnology Leader. He has over 25 years of experience serving clients in the biotechnology and medical device industries.

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