Table of Contents

Introduction Peter Zackariasson and Timothy L. Wilson 1. This is Not a Software Industry Casey O’Donnell 2. Video Games – A Subcultural Industry Mikolaj Dymek 3. Marketing of Video Games Peter Zackariasson and Timothy L. Wilson 4. An Exploration of the Mobile Gaming Ecosystem from Developers’ Perspective Claudio Feijoó 5. The North American Game Industry Casey O’Donnell 6. The UK and Irish Game Industries Aphra Kerr 7. The Development of the Swedish Game Industry: A True Success Story? Ulf Sandqvist 8. Console Hardware: The Development of Nintendo Wii Mirko Ernkvist 9. "Warm and Stuffy": The Ecological Impact of Electronic Games Richard Maxwell and Toby Miller 10. Gamification as the Post-Modern Phalanstère - Is the Gamification Playing With Us or Are We Playing With Gamification? Flavio Escribano 11. The Evolving European Video Games Software Ecosystem Giuditta De Prato, Sven Lindmark and Jean-Paul Simon i 12. Through the Looking Glass Sharply Timothy L. Wilson and Peter Zackariasson. Notes on Contributors. Notes. Index

About the Author

Peter Zackariasson is an associate professor in marketing at the University of Gothenburg, Sweden.


Timothy Wilson is Adjunct Professor of Marketing and Management at Umeå University, Sweden.