Table of Contents

Foreword: Confessions of a Multimediated Latino; Javier Hernandez 1. Multimediated Latinos in the 21st Century: An Introduction; Frederick Luis Aldama PART I: BORDER GENRES...BORDERLANDS 2. Border Media and New Spaces of Latinidad; Camilla Fojas 3. Days of the (Un)Dead: Vampires, Zombies, and Other Forms of Chicano/a Horror in Film; Jesse Alemán 4. Postmodern Guacamole: Lifting the Lid on El Tigre: The Adventures of Manny Rivera; Phillip Serrato 5. Latino Media in a Digital Age; Randy Ontiveros 6. Tex[t]-Mex, Seductive Hallucinations of the 'Mexican' in America, 2.0: A Diary Chronicling the Transmogrifying Metamorphosis of a Neurosis from Book to Museum and on to the Internet; William Nericcio 7. Nacho Libre, or, The Inauthenticity of Rasquachismo Ilan Stavans Illuminated Bodies: Kat Von D and the Borderlands of Tattoo Culture; Theresa N. Rojas PART II: TRANSMEDIAL...TRANSRACIAL CROSSINGS 8. Staking Out a Blatino Borderlands; Adilifu Nama 9. Latina Ethnoracial Ambiguity in Post-Racial Television Narratives; Isabel Molina-Guzmán 10. Unwanted Extraterrestrials...or Dirty, Stinking, Aliens: Latinos in Today's Sci-Fi Televisual Blueprints; Samuel Saldívar 11. Empathic Cross-fires: Latinos in Bollywood...Bollywood in Latinolandia; Torsa Ghosal PART III: MATTERS OF FORM, MIND, AND AUDIENCE 12. From El Mariachi to Spy Kids?: A Cognitive Approach; Sue J. Kim 13. Latino Sci-Fi: Cognition and Narrative Design in Alex Rivera's Sleep Dealer; Christopher González 14. Latino Comics: Javier Hernandez's El Muerto as an Allegory of Chicano Identity; David William Foster 15. Getting Your Mind/Body On: Latinos in Video Games; Frederick Luis Aldama 16. Multimediated Latinos Come Full Circle: An Afterword; John Jota Leaños

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About the Author

Jesse Alemán, University of New Mexico, USA Camilla Fojas, DePaul University, USA David William Foster, Arizona State University, USA Torsa Ghosal, The Ohio State University, USA Christopher González, Texas A&M University-Commerce, USA Sue J. Kim, University of Massachusetts, Lowell, USA Isabel Molina-Guzmán, University of Illinois, Urbana-Champaign, USA Adilifu Nama, Loyola Marymount University, USA William Nericcio, San Diego State University, USA Randy Ontiveros, University of Maryland, USA Theresa Rojas, The Ohio State University, USA Samuel Saldívar, Michigan State University, USA Phillip Serrato, San Diego State University, USA Ilan Stavans, Amherst College, USA

Reviews

"A multifaceted assessment of Latinos/as in contemporary popular culture. By deeply interrogating representations that others have dismissed as trivial, the book's dynamic range of approaches offers vital new ways of seeing Latinos/as. It's beautifully composed and richly nuanced essays bring twenty-first century Latino-ness to life on screens big and small." - Priscilla Peña Ovalle, University of Oregon, USA, and author of Dance and the Hollywood Latina: Race, Sex and Stardom "Aldama has done it again, assembling some of the sharpest minds around to put the spotlight on the next stage in Latino/a media and cultural studies. A treasure trove of insight and illumination, this book is guaranteed to capture the attention of students, scholars, and anyone invested in the politics of Latino/a media representations. This book is what we've all been waiting for." - Richard T. Rodríguez, University of Illinois at Urbana-Champaign, USA, and author of Next of Kin: The Family in Chicano/a Cultural Politics "A timely, lively collection of essays on how Latino/as create and absorb mass media, authored by a Murderer's Row of scholars who know their Dora from their Derrida, their Sancho Panza from their Sartre." - Gustavo Arellano, syndicated columnist of ¡Ask a Mexican! "Latinos and Narrative Media bursts through into new exploratory spaces that shine a bright new light on Latino Media Studies. Aldama and his crew welcome us in their dazzling discoveryof exquisite new planetary constellations." - Ana Merino, University of Iowa, USA, and author of El comic hispánico and Chris Ware: La secuencia circular