Customer Thinking and Brand Choice Automatic-Unconscious Process Models of Primary Choice Customer Portfolio Analysis among Competing Retail Store Brands Automatic Thinking and Store Choices by Near and Distant Customers Modelling Bank Loyalty Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour The Role of Human Cognitive Ability (G) in Consumers' Automatic and Strategic Processing of Brands Conclusions and Implications for Future Research and Marketing Strategy
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RANDOLPH TRAPPEY has served on the faculties of the University of
London's Royal Holloway School of Management, New York University's
Leonard N. Stern School of Business in London and Tulane
University's A.B. Freeman School of Business in New Orleans. His
research links cognitive science and marketing science with
consumers' unconscious thinking about brand advertising. He is the
founder and CEO of DataMiners Ltd., a consulting firm that
specialises in providing data mining, modelling and CRM solutions
to business, industry and government. His clients include
Prudential, Vodafone, Nokia, Hewlett Packard, Electronic Arts, BUPA
and the United States Government.
To find out more about the author go to:
http://www.dataminers.co.uk
ARCH WOODSIDE is Professor of Marketing at Boston College in the
USA. He is a Fellow and member of the American Psychological
Association, American Psychological Society, Royal Society of
Canada, and the Society for Marketing Advances. He serves as the
Editor-in-Chief of the Journal of Business Research and Advances in
Business Marketing & Purchasing, and he is the author of numerous
books and articles in the fields of marketing, psychology, consumer
research, advertising, and tourism.
To find out more about the author go to:
http://www.bc.edu/schools/csom/departments/marketing/faculty/woodside/
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