Preface and acknowledgments vi
About the authors ix
1 Introduction 1
Part I Research on women and media: a short history 15
2 Women in/as entertainment 17
3 Images of women in news and magazines 37
4 Women as audience 56
5 Women and production: gender and the political economy of media industries 75
Part II Women, media, and the public sphere: shifting the agenda 97
6 Toward a Model of Women’s Media Action 99
7 First path: politics to media 129
8 Second path: media profession to politics 155
9 Third path: advocate change agent 185
10 Fourth path: women’s media enterprises 208
11 Conclusion 231
Bibliography 240
Appendix: research participants 273
Name index 278
Subject index 284
Carolyn M. Byerly, Ph.D., is Associate Professor in the
Graduate Program of Mass Communication and Media Studies,
Department of Journalism, Howard University, Washington DC (USA).
She teaches seminars in mass communication theory, research
methods, media effects, and political communication. Recent
publications include Women and Media: International Perspectives
(edited with Karen Ross, Blackwell, 2004), "After 9/11: Formation
of an Oppositional Discourse," (Feminist Media Studies, Fall 2005),
and "Women and the Concentration of Media Ownership" (in R. R.
Rush, C.E. Oukrop, and P. J. Creedon, Seeking Equity for Women in
Journalism and Mass Communication Education, Erlbaum, 2004).
Karen Ross, Ph.D., is Professor of Mass Communication at Coventry University (UK). She teaches research methods, gender politics and media, and audience studies and is has written extensively on issues of in/equality in communication and culture. Her previous books include: Gender and Newsroom Cultures: Identities at Work (with Marjan de Bruin, Hampton Press, 2004); Women and Media: International Perspectives (edited with Carolyn M. Byerly, Blackwell, 2004); Media and Audiences (with Virginia Nightingale, Open University Press, 2003. She is currently working on two studies relating to press coverage of elections from a gender perspective.
“Byerly and Ross not only advocate but succeed in integrating
theory with empirical data, and may inspire a few readers to
undertake their own media action.”
Linda Steiner, Rutgers University
“The first comprehensive attempt to theorize women's media activism
and its relationship to social change. An inspiring chronicle of
feminist interventions in media systems world-wide, and a welcome
bridge between scholarship and practice.”
Margaret Gallagher, author of Gender Setting: New Agendas for Media
Monitoring and Advocacy
“The essays are forays into areas of media studies which will only
grow with the growing presence and innovations of women in this
central field of contemporary culture.”
Midwest Book Review
"A useful outline of global feminist media scholarship for students
and practitioners. The book opens up new directions for future
research, tempering an engagement with historical development of
women's media activism with attention to the real voices and
experiences of current activists and practitioners."
Culture and Policy
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