Table of Contents

List of Illustrations viii

Acknowledgments x

Introduction: Sociolinguistics in the Global Era 1
Nikolas Coupland

Part I Global Multilingualism, World Languages, and Language Systems 29

1 Globalization, Global English, and World English(es): Myths and Facts 31
Salikoko S. Mufwene

2 Language Systems 56
Abram De Swaan

3 The Global Politics of Language: Markets, Maintenance, Marginalization, or Murder? 77
Tove Skutnabb-Kangas and Robert Phillipson

4 World Languages: Trends and Futures 101
Ulrich Ammon

5 Language Policy and Globalization 123
Thomas Ricento

6 Panlingual Globalization 142
Jonathan Pool

7 The Spread of Global Spanish: From Cervantes to reggaetón 162
Clare Mar-Molinero

8 New National Languages in Eastern Europe 182
Brigitta Busch

Part II Global Discourse in Key Domains and Genres 201

9 Localizing the Global on the Participatory Web 203
Jannis Androutsopoulos

10 Globalizing the Local: The Case of an Egyptian Superhero Comic 232
Theo van Leeuwen and Usama Suleiman

11 Language and the Globalizing Habitus of Tourism: Toward A Sociolinguistics of Fleeting Relationships 255
Adam Jaworski and Crispin Thurlow

12 Globalization and Language Teaching 287
David Block

13 Discursive Constructions of Global War and Terror 305
Adam Hodges

14 Has God Gone Global? Religion, Language, and Globalization 323
Annabelle Mooney

Part III Language, Values, and Markets under Globalization 347

15 Language as Resource in the Globalized New Economy 349
Monica Heller

16 Language and Movement in Space 366
Jan Blommaert and Jie Dong

17 Indexing the Local 386
Barbara Johnstone

18 Ecolinguistics and Globalization 406
Arran Stibbe

19 The Chinese Discourse of Human Rights and Glocalization 426
Shi-Xu

20 Meanings of 'Globalization': East and West 447
Peter Garrett

21 Languages and Global Marketing 475
Helen Kelly-Holmes

Part IV Language, Distance, and Identities 493

22 Shadows of Discourse: Intercultural Communication in Global Contexts 495
Claire Kramsch and Elizabeth Boner

23 Unraveling Post-Colonial Identity through Language 520
Rakesh M. Bhatt

24 At the Intersection of Gender, Language, and Transnationalism 540
Ingrid Piller and Kimie Takahashi

25 Globalization and Gay Language 555
William L. Leap

26 Metroethnicities and Metrolanguages 575
John C. Maher

27 Popular Cultures, Popular Languages, and Global Identities 592
Alastair Pennycook

28 Global Representations of Distant Suffering 608
Lilie Chouliaraki

29 Global Media and the Regime of Lifestyle 625
David Machin and Theo van Leeuwen

Index 644

About the Author

Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics. Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics.

Reviews

Overall, The Handbook of Language and Globalizationsucceeds in providing the reader with insightful analysis at theintersection of language and globalization. With its broad scopeand inclusion of useful research topics, the volume can beconsidered as an open gate for a wider field of study and researchin sociolinguistics. It also provides a stimulating and complexpicture of the state of theory and practice in the area of language andglobalization. (Linguist, 18 October 2012) An enlightening and engaging collection by eminentinternational scholars. A major resource for the study oftheoretical and pragmatic approaches to Global English, includingconcerns about marginalization and murder of languages. Braj B.Kachru, Professor Emeritus, University ofIllinois This Handbook provides a fascinating exposition of thecomplex, multidimensional nature of globalization as it pertains tothe world's languages. Coupland has marshalled authors at theforefront of their fields who offer a diversity of approaches anddo not flinch from disputes and challenging questions. I suspectthat this book will transform the discourse on globalization withinlinguistics and will impel a reconsideration of whether linguisticdiversity is inevitably impacted by global processes. Margaret Florey, Resource Network for LinguisticDiversity