Table of Contents

Contents: Greg G. Armfield/John McGuire: You’ve Come a Long Way, Baby – John McGuire/Greg G. Armfield: In the Beginning: The Rasmussens and the Launch of ESPN – Andi Stein: The Mouse that Scored: Disney’s Reconfiguration of ESPN and ABC Sports – John A. Fortunato: Changing the Competitive Environment for Sports Broadcast Rights – Thomas F. Corrigan: Digging the Moat: The Political Economy of ESPN’s Cable Carriage Fees – Henry Puente: ESPN Deportes: Numero Uno? – George L. Daniels: «The Worldwide Leader in Sports» as Race Relations Reporter: Reconsidering the Role of ESPN – Daniel Sipocz: Race in the Kingdom – Karen L. Hartman: ESPN’s Mythological Rhetoric of Title IX – Sarah Wolter: espnW: Catering to a New Audience – Katherine L. Lavelle: The ESPN Effect: Representation of Women in 30 for 30 Films – Edward M. Kian/Lauren Reichart Smith/Jason W. Lee/Kristi Sweeney: ESPN The Magazine «Body Issue»: Challenging Yet Reinforcing Traditional Images of Masculinity and Femininity in Sport – Andrew C. Billings/Kevin B. Blackistone: Sprawling Hagiography: ESPN’s 30 for 30 Series and the Untangling of Sports Memories – Scott Lambert: Framing the Bubble: How ESPN Coverage of the NCAA Tournament Bubble Changed from 2010 to 2014 – David Staton: Lipsyte, the League, and the «Leader»: An Ombudsman’s Tale – Samuel M. Jay: Power Through the People: ESPN and the Impact of User-Circulated Emotional Value on News Efficacy – Michael L. Naraine/Gashaw Z. Abeza: North of the Border: The Influence of ESPN on TSN and Sportsnet in Canada – Brody J. Ruihley/Robin Hardin/Andrew C. Billings: ESPN and the Fantasy Sport Experience – Jeffery Gentry/Garret Castleberry: Missed Opportunity: The Decline of Athletics on ESPN and America’s Passive Culture – Andrew C. Billings: Facilitating Conversations Through Sport: An Interview with Chris LaPlaca, ESPN Senior Vice President – Adam C. Earnheardt: Afterword: Challenging the Worldwide Leader in Sports.

About the Author

John McGuire (PhD, University of Missouri-Columbia) is Associate Professor in the School of Media and Strategic Communications at Oklahoma State University. His work has been published in the Journal of Sports Media, Communication and Sport, International Journal of Sport Communication, and the Journal of Radio and Audio Media.
Greg G. Armfield (PhD, University of Missouri-Columbia) is Associate Professor in the Department of Communication Studies at New Mexico State University. His work has been published in the Journal of Communication, the Journal of Media and Religion, Speaker and Gavel, and the Journal of Communication and Religion.
Adam Earnheardt (PhD, Kent State University) is Chair and Associate Professor of Communication Studies in the Department of Communication at Youngstown State University. He is the author of Judging Athlete Behaviors: Exploring Possible Predictors of Television Viewer Judgments of Athlete Antisocial Behaviors (2008) and has co-edited several books including Sports Fans, Identity, and Socialization: Exploring the Fandemonium (2012).