The ultimate guide for starting your own business with advice from high-profile pros.; Kidder is an expert with a strong publishing record and many connections. Here, he has assembled an impressive and high-profile cast of characters who have never before been interviewed at length by a fellow entrepreneur.; Profile illustrations and unique format and design will set this apart from other business books.; Kidder is extremely well connected and regularly speaks at start-up business and entrepreneurial venues. This book also brings together and impressive mix of entrepreneurs who have their own huge platforms.
David Kidder is a serial entrepreneur with a wide range of operational, technology and marketing expertise focused on online product development and internet advertising and marketing. He is the co-founder and CEO of Clickable, a venture-backed online advertising web service based in New York City. Kidder received ID Magazine’s International Design Award and Ernst and Young’s Entrepreneur of the Year Award in 2008.
"Bravo! David Kidder's latest book is a gift to aspiring
entrepreneurs. His interviews with our era's most successful
startup players reveal what we need to know about turning dreams
into businesses that last. Readers will benefit from the Playbook's
practical advice and the inspiration in every story." - Wenda
Harris Millard, president and COO, MediaLink; former co-CEO, Martha
Stewart Living; former chief marketing officer, Yahoo
"David Kidder has curated, aggregated, and synthesized an opus for
the entrepreneur-whether current or aspiring. The openness with
which these great entrepreneurs shared their experiences and
insights is an invaluable asset conveniently packaged by Kidder.
The Startup Playbook is not some trendy tech book that captures the
zeitgeist of the moment, but rather a timeless, actionable
reference tool to be read and re-read and kept within reach." -
Terence Kawaja, founder and CEO, LUMA Partners
"From technological entrepreneurs to social entrepreneurs, The
Startup Playbook features important tips from top American
innovators that will change the way you think about your job, your
business, and maybe even your industry." - Alexis Maybank,
cofounder and chief strategy officer, Gilt Groupe
"The world needs more entrepreneurs. By taking the hard part of
building a business so seriously, this book should help more people
get to the fun part-success. David Kidder brings both a writer's
mind and a startup veteran's urgency to an entertaining and useful
trip inside the minds of today's most successful creators of
organizations-both for profit and for purpose." - David
Kirkpatrick, founder, host, and CEO, Techonomy Media; author of The
Facebook Effect
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