Table of Contents

Part I: Game-Changing Debates Chapter One - Netflix's Red Revolution (Cameron Lindsey, New York University, USA) Chapter Two - Disrupting Game-changers: Economic Adversaries and New Media Historiography (Gerald Sim, Florida Atlantic University, USA) Chapter Three - When Elephants Fight: Netflix, Net Neutrality, and the Public Interest (Lyell Davies, City University of New York, USA) Chapter Four - Smartest Guys in the Room: Framing Media Regulation through Netflix (Alison Novak, Temple University, USA) Part II: (Dis)Empowering Users Chapter Five - Netflix and the Myth of Choice/Participation/Autonomy (Sarah Arnold, Falmouth University, UK) Chapter Six - Imaginative Indices and Deceptive Domains: Examining Netflix's Categories and Genres (Daniel Smith-Rowsey, California State University Sacramento, USA) Chapter Seven - From Genres to Micro-Tags: Reverse-Engineering Cinematic Taste (Neta Alexander, New York University, USA) Chapter Eight - Netflix and the Documentary Boom (Sudeep Sharma, University of California, Los Angeles, USA) Part III: Binging Practices Chapter Nine - "Forward is the Battle Cry": Binge-Viewing Netflix's House of Cards (Casey McCormick, McGill University, Canada) Chapter Ten - Binge Watching "Noir" at Home: Reimagining Cinematic Reception and Distribution via Netflix (Sheri Chinen Biesen, Rowan University, USA) Chapter Eleven - The Cognitive Psychological Effects of Binge Watching: Is Netflix Ruining Viewer Empathy for Popular Television? (Zachary Snider, Bentley University, USA) Part IV: Facing the Future Chapter Twelve - Risk, Representation, and Netflix's Orange is the New Black (Brittany Farr, University of Southern California, USA) Chapter Thirteen - Invading Europe: Netflix's Expansion to the European Market, A German Case Study (Christian Stiegler, Karlschochschule International University, Germany) Chapter Fourteen - Streaming Trans-Atlantic: Netflix, Imported Drama and the British Digital Television Ecology (Sam Ward, University of Nottingham, UK) Chapter Fifteen - From Online Video Stores to Global Internet TV Networks: Netflix and the Future of Home Entertainment (Kevin McDonald, California State University, Northridge, USA) Bibliography Index

Promotional Information

The Netflix Effect examines the scope and influence of Netflix, a company at the forefront of the changing relationships between media and technology.

About the Author

Kevin McDonald teaches in the Communication Studies Department at California State University, Northridge, USA. His research focuses on film theory, contemporary Hollywood, and media industries. He is author of Film Theory: The Basics. Daniel Smith-Rowsey is a visiting lecturer at Sacramento City College, USA, and award-winning filmmaker. His book Star Actors in the Hollywood Renaissance was nominated for a 2014 First Book Award by the Society of Cinema and Media Studies. He has been published in various collections and in Bright Lights Film Journal, Jura Gentium, Newsweek, and Der Spiegel.

Reviews

Netflix is at the center of current debates about media distribution and consumption in the era of digital delivery across the globe. McDonald and Smith-Rowsey have assembled a lively, compelling, and wide-ranging collection of essays that tackle this rapidly evolving field from a variety of perspectives. The Netflix Effect will prove to a valuable resource in navigating the media industries during this extended time of transition.
*Chuck Tryon, Associate Professor, Department of English, Fayetteville State University, USA and author of On-Demand Culture and Reinventing Cinema*

Over the past decade, streaming services such as Netflix have shaped how we engage with media in a multi-screen, multi-platform, socially networked digital environment. The Netflix Effect’s collection of insightful essays by academics from a range of disciplines puts a spotlight on this trend. Discussing Netflix’s effects on technology, entertainment, industry, and society, this book speaks to some of the most pressing issues in the current media studies agenda. A must-read for anyone interested in net neutrality, distribution intermediaries, binge-watching, or the ideological underpinnings of the digital economy.
*Patrick Vonderau, Professor, Department for Media Studies, Stockholm University, Sweden*

Ranging from politics, economics and technology to transnational distribution, audience agency, and binge watching, the chapters in this collection reveal the diverse value of Netflix as a case study as well as speaks to the dramatic shifts taking place within screen culture. It is an excellent and worthwhile contribution to debates that are increasingly central to media industry and audience research.
*Elizabeth Evans, Assistant Professor in Film and Television Studies, Department of Culture, Film and Media, University of Nottingham, UK*

A comprehensive multidimensional analysis of Netflix in relation to the convergence of technology and media content as well as the provision and consumption of such content
*Journalism & Mass Communication Quarterly*