Dakin Campbell is the Chief Finance Correspondent at Business Insider. He is the publication's senior reporter covering Wall Street, after a decade at Bloomberg writing for its wire service, Businessweek, and Markets magazine.
GOING PUBLIC "walks readers through the IPO process in vivid
detail. It describes the heated meetings and lavish lunches at
which the financial futures of the world's biggest tech firms are
decided... for anyone who wants to understand this crucial moment
in capitalism, GOING PUBLIC offers a glimpse behind the
curtain."--The Economist
"Tech and business geeks alike will enjoy Campbell's deep dive into
the murky waters of corporate finance."--Kirkus Review
"Silicon Valley's revolutionary sway extends well beyond
technology. Back when they were scrappy start-ups, tech giants like
Netflix, Google and Spotify joined forces with disruption-minded
financial advisors and investors to democratize the IPO process.
GOING PUBLIC is an important tale, crisply and brilliantly told,
about how these reformers chipped away at Wall Street's hegemony
over IPOs and upended what had been a rigged game. Campbell brings
his story to vibrant life with sharply etched portraits of leading
players and atmospheric accounts of key events. GOING PUBLIC is
essential reading for anyone interested in modern Wall Street and
the money side of high technology."--David Carey, coauthor of King
of Capital: The Remarkable Rise, Fall, and Rise Again of Steve
Schwarzman and Blackstone
"A vivid portrait of how companies go public. The last few years
have seen a reimagining of the IPO, one of the most important
events in finance, and Dakin Campbell brilliantly tells the story
of the people and ideas behind the modern IPO."--Matt Levine,
Bloomberg Opinion columnist and writer of daily financial
newsletter Money Stuff
"Dakin Campbell has delivered a meticulously reported history of a
stock market revolution. He deftly traces the triumph of giants
like Apple selling shares to the public, how innovators threatened
Wall Street and how the investment banks fought back. He makes you
feel how enticing the hunt for unicorns has been for each new class
of investor, while tracing the scams that arose to relieve these
naïfs of their money."--Jesse Eisinger, Pulitzer Prize winning
reporter and author of The Chickenshit Club
"Dakin Campbell has written the definitive account of that most
crucial and nailbiting of days in a company's history: their IPO.
Expertly and engagingly written, GOING PUBLIC reveals what goes on
behind the scenes when the world's best-known companies comes to
market, and how that is evolving."--Liam Vaughan, author of Flash
Crash: A Trading Savant, A Global Manhunt and the Most Mysterious
Market Crash in History
"For thousands of years, dating back at least to the time of the
Romans, investors have acquired and swapped stakes in private
entities seeking new sources of funding. In GOING PUBLIC, Dakin
Campbell skillfully illuminates this often arcane process, its
history, its importance, its perils, and most crucially its
dramatic transformation in the pressurized board rooms and c-suites
of modern Silicon Valley. The result is a rollicking,
behind-the-scenes tale, populated by big personalities, pioneering
technologists, and storied tech companies as they make the
momentous, heady, hazardous leap of an initial public offering.
It's a valuable, gripping read that will delight anyone interested
in the thermodynamics of business innovation and financial markets.
GOING PUBLIC will change the way you understand who profits from
the technological revolutions coursing through the American
economy, how they profit, and where it is all heading." --Felix
Gillette, writer for Bloomberg Businessweek and author of It's Not
TV: The Spectacular Rise, Revolution, and Future of HBO
"In GOING PUBLIC, Dakin Campbell expertly elucidates the wisdom, as
well as the flaws, in the way the big Wall Street investment banks
raise equity capital for companies all across the world; Campbell
then traces how innovation is starting to break the hammerlock hold
that Wall Street has had on that process for decades, giving some
hope to both issuers and retail investors that the rigged game
finally may be changing for the better."--William D. Cohan, a
Vanity Fair writer and author of Power Failure: The Rise and Fall
of an American Icon
"With amazingly detailed reportage, GOING PUBLIC takes you inside
the rooms where some of the biggest tech IPOs -- from Google to
Airbnb -- were forged. This deeply-researched book is essential
reading on the nexus between Wall Street and Silicon Valley that
determines who gets rich and who gets ripped off when companies
list their shares."--Jack Farchy, co-author of The World for Sale
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