About the Author

Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.

Reviews

?A business book that's both entertaining and useful for big brands and start-ups alike.?
?Steve Forbes, editor in chief, "Forbes"

?Buzzmarketing works. It's not just a nice-to-have, it's a must-have!?
?Brian Swette, former chief marketing officer, PepsiCo

?If you want to know why some brands get noticed and others don?t, this is the book to buy.?
?Bob Franquiz

aA business book thatas both entertaining and useful for big brands and start-ups alike.a
aSteve Forbes, editor in chief, "Forbes"
aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a
aBrian Swette, former chief marketing officer, PepsiCo
aIf you want to know why some brands get noticed and others donat, this is the book to buy.a
aBob Franquiz

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