Donald R. Keough is chairman of the board of the investment banking firm Allen & Company. He served as president, chief operating officer, and a director of The Coca-Cola Company from 1981 to 1993. He was reelected a director of the company in 2004. He has served on many prominent boards of directors including those of Berkshire Hathaway, McDonald's, The Washington Post Company, Home Depot, H. J. Heinz Company, and The University of Notre Dame.
"Don possesses a special combination of experience, wisdom, self-
confidence, and self-awareness. His commandments for failure will
teach you more about business success than a whole shelf full of
books."
? Bill Gates
?This is a great book, filled with terrific advice from a
management icon, and brought alive by real stories from business
history. It is a must-read for every leader.?
? Jack Welch
?Don's best ability is to cut to the chase on an issue, to cut
through the bureaucratic fog. Keep it simple is his principle and
mine too.?
? Warren Buffett (from the foreword)
"Don Keough, with his sixty years of business experience, is well
equipped to comment about business leadership. He is an outstanding
man, and I am proud to call him friend."
? Former President George H. W. Bush
?I would rather listen to Don Keough on almost any subject ? his
empathetic wit and wisdom are a cure all for what ails on any day.
He's now written it down and if
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