About the Author

Amy Webb is an author, futurist and founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers "What's the future of X?" for a global client base. Her future forecasting work has been featured in the New York Times, Harvard Business Review, Wall Street Journal, Fortune, Fast Company and more. Her research has also been cited in several academic papers. She is a lecturer on the future of media at Columbia University, and this fall, she will join NYU's Stern School of Business as an adjunct professor to teach a new course on forecasting the future of technology. She was a 2014-15 Visiting Nieman Fellow at Harvard University. She founded Webbmedia Group (FTI's predecessor) co-founded Knowledgewebb Training, which facilitates hands-on workshops and co-founded Spark Camp, a next-generation convener that facilitates important conversations on the future of a better society. Data is being adapted as a feature film, which is currently in production. Her previous book Data, a Love Story is being adapted as a feature film, which is currently in production.

Reviews

"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes, and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." --Christopher J. Graves, chairman, Ogilvy Public Relations Worldwide "Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." --Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage, and coauthor of Execution: The Discipline of Getting Things Done "Forecasting the future is a challenging-and absolutely necessary-part of every leader's job. In this ambitious and timely book, Amy Webb shows not only how to identify actual trends and surprises emerging from the fringes but-even more important-how to do something about them so you can thrive in the face of the unexpected."--Craig Newmark, founder,Craigslist

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