The Outline
• Sound affects us all: how to make it work for you and improve
your
wellbeing, effectiveness and happiness. Why listening maSers. How
listening
and speaking affect one another (we always speak into a
listening).
• The seven deadly sins of speaking and listening, and how to avoid
them; the
four cornerstones of powerful speaking and listening (HAIL).
• How to listen and why we don’t. Your listening filters, and how
to use them.
Five simple exercises to achieve conscious listening. Tips from
great listeners.
Inner listening.
• Your voice: the instrument we all play, and how to play it
beautifully. The
power of your vocal toolbox and how to build your speaking power;
tricks of
great speakers; simple exercises and prac>ces to develop your
voice.
• Saying what you mean: how to plan and structure content so you
always hit
the bullseye. Clean language. Secrets of rhetoric; great speeches
unpacked; exercises and methods to achieve clarity,
precision and impact. Five danger words to avoid.
• Stagecraft: how to deliver a great talk. Practice, preparation,
tools and aids,
common mistakes and how to avoid them, stage presence - how to act
and
talk like a top professional speaker and win over any audience. The
five most
common errors and how to avoid them.
Julian Treasure is a sought-after and top-rated international
speaker. Collectively his five TED talks on various aspects of
sound and communication have been viewed more than 50 million
times. His talk How To Speak So That People Want To
Listen is in the rare group that has over 20 million views on
TED.com alone, placing it in the top 10 TED talks of all time.
Julian's first book Sound Business is the seminal work on
creating intentional, effective business sound, now in its second
edition and also published in Japanese. His second book, How
To Be Heard, is a practical guide to improving the vital personal
communication skills of speaking and listening. The book includes
many simple exercises; interviews with experts; and potent,
transformational concepts gleaned from 30 years' experience as a
speaker with a passion for listening.
Julian has been widely featured as a sound and communication expert
in the world's media, including TIME Magazine; The
Economist; The Times; and many international TV and radio
stations and podcasts. Julian is a Liveryman of the Worshipful
Company of Marketors, a Fellow of the Royal Society of Arts and a
long-time musician, remembering with affection his two 1981 BBC
John Peel sessions (the bands were Transmitters and Missing
Presumed Dead). He lives in Orkney, Scotland with Jane and their
daughter Holly.
“Julian's message is powerful and it works. As we have learned, the
simple things are the ones that matter. I have explored my
environment differently after learning more about sounds affecting
us and have passed on the knowledge to those who are open minded. I
am grateful for his dedication.” ―Mikko Charnay
“Julian’s in-depth experience and wisdom continue to inspire me not
only as a musician, but to better connect with all fellow beings
and experiences through the art of listening. Life begins and ends
with listening.” ―Dame Evelyn Glennie CH, DBE
“Julian Treasure’s mastery of his subject and skill at explaining
the virtues of sound in our lives with clear, powerful, and fun
analogies make How To Be Heard a compelling narrative. It is the
go-to resource for learning how to listen and express ourselves in
ways that can only enrich our lives.” ―Bernie Krause, Founder, Wild
Sanctuary Author, The Great Animal Orchestra
“If you’re thinking that sound doesn’t impact the power of your
communication and your outcomes in life, you’re simply not
listening close enough. Julian Treasure is a pure genius. He
understands what motivates and moves people, and it’s all in the
power of sound. How To Be Heard is an important read… and something
that everyone needs to hear. Pun intended.” ―Mitch Joel, President,
Mirum Author, Six Pixels of Separation & CTRL ALT Delete
“It’s hard to believe that so much of value could be said about
listening and speaking. If everybody was to take this to heart we
would have a much-improved world. Those lucky enough to take on
board Mr. Treasure’s comprehensive treatise can only benefit
hugely.” ―Anthony Fitzgerald, Media Expert
“Julian's book must be a standard text for all young people, to
ensure that listening skills help to create a better world for us
to live in.” ―Chris Perry, Global Job Coach
“Julian’s work helps us to understand how we can become better
communicators. His understanding of science, behaviour and content
is brought together in a format that makes these concepts
accessible. In a world where communication is key in improving
relationships, personal, professional, business and politics,
Julian brings us undeniable proof that understanding how we
communicate is the best approach to improving our skills. His
career has been devoted to communication, and we now have access to
his amazing knowledge.” ―Claude Lussier, Owner, Modula
“Julian takes simple things we take for granted―sound, listening,
hearing―and amplifies their importance in our everyday life like no
other. You simply must follow his work.” ―Gavin Wellington,
Armstrong Acoustics
“Julian Treasure is a rare expert at the forefront of practical,
creative and philosophical thinking around ever-important acts of
listening, hearing and the environmental impacts of sound and
silence in an increasingly noisy world.” ―Jason Sweeney, Artist &
Musician
‘Julian Treasure has long since been an inspirational voice for
applied sound. His suggestion that politicians' “talks” should be
called “listens” made me smile at its simplicity and geniality.
Julian is well-respected in the small circle of international
applied sound communication. He has now firmly occupied the
territory of the effects of the spoken word as THE authority. In
his new book, he expands the borders from concentration on the
recipient to include the transmitter and delivers powerful insights
on how to use words to their maximum effect. Apart from that, he is
a rather nice bloke!” ―John Groves, Founder, GROVES Sound
Branding
“I have viewed many of Julian's TED talks and found the content
very helpful to support teaching communication. Conscious listening
is so important and it is a challenge to get students to listen so
the value of my teaching is retained. I am also very interested in
the information about background sounds that improve listening and
learning. Thank you for this new book – I look forward to trying
out your exercises. I think your information is excellent.” ―Karen
C. Engels
“How to be Heard has had a positive effect on my conscious ability
to listen and communicate better. The book is a must read for
anyone who wants to improve their listening skills and understand
the effect sound has on day to day life. It has benefitted my
business; improved dialogue between the team and made us happier,
calmer and most of all made us feel we are heard!” ―Karen Oliver
MD, Zebedee Creations
“Julian Treasure is such an important voice in a world so saturated
in noise. Everyone should follow his excellent and timely lessons.
Stop the chatter and start listening―preferably to him!” ―Liza
Dezfouli, Writer
“As a colleague at the Audio Branding Society, I had the pleasure
of meeting Julian Treasure several times. I also have been
following his work for quite a while. In my opinion, Julian
redefined the term “sound expert”, opening new paths to audio
wisdom.” ―Manuel Faria, Owner, Indigo
“Julian invites us to consider the power of listening (really
listening!); to think about the impact of sound upon our lives; to
ponder our own sound. He asks us to take time out, to reflect on
what we say and how we say it. In a world where we are constantly
bombarded with noise he encourages us stop, listen and dissect the
wheat from the chaff. In the vast array of books on
self-improvement and well-being Julian's latest should be a
must-read.” ―Mark Forsbury
“Julian provides a number of very hands-on tools that help one to
be heard by the right audience in all areas of one's life – from
making sure one speaks audibly to receive the right coffee in a
noisy coffee shop, to having an audience of 100 people follow one's
presentation at work. Incredibly powerful.” ―Martina Meyer zu
Selhausen
“A must-read from the master of communication, Julian Treasure.”
―Michael Charnley-Heaton, Founder & CEO, Radioworks
“Julian’s books are a source of inspiration for us acousticians and
thousands of other professionals around the world. He has written
the bible of acoustics with Sound Business. His new book shows his
amazing insights in the world of sound and communications. It’s
simply brilliant!” ―Michiel Post, Acoustician, Post Acoustics
Amsterdam NL
“Julian's message is powerful and it works. As we have learned, the
simple things are the ones that matter. I have explored my
environment differently after learning more about sounds affecting
us and have passed on the knowledge to those who are open minded. I
am grateful for his dedication.” ―Mikko Charnay
“Julian is an exceptional mentor, guide in voice training and
pioneer in a unique, largely unexplored field of speaking and
listening. His new book is a MUST READ for everybody who wants to
influence and feel acknowledged.” ―Rajeev Supekar, B. Tech., P.
Eng., PMP
“Julian is on the cutting edge of changing how many perceive our
world, with practical advice mixed with a fresh and innovative
approach around the fields of sound and communication. I have
benefitted from his advice and generosity and I would advise anyone
to tune in to his world and thinking” ―Richard Francis, Founder,
Senscape
“I've attended Julian's workshops and shared his TED talk in my
classes. His insights and wisdom on listening are engaging and so
worth adapting!” ―Seth Lewis, Lecturer in Business &
Hospitality
“Julian Treasure wants to make the world a better sounding place.
In my book, that’s worth listening to.” ―Simon Honywill, Consultant
Sound Engineer―Glastonbury Festivals, TED Global
“Julian’s books should be bibles for anyone who works in sound
communication. I’ve been doing it for 40 years, teaching it for 20,
and still I learn from him every time I open a page.” ―Tony Hertz,
Hertz: Radio & Brand Sound, Manila
“Julian Treasure's book nails the fundamentals of our most
important skills, speaking and listening, which are so often
forgotten―and that's where all the problems arise.” ―Tushar Das
“Julian Treasure's listening strategies are a gift to us all,
personally and professionally. We are all slowly drowning in an
ocean of modern sound, and he pulls us up into the fresh air our
lungs were burning for.” ―Zach Heffner, Success Coach, Spire
Advertising
“Julian takes an everyday subject that we all take for granted and
provides a glimpse ‘behind the curtain’ of the detail and science
of noise. From there, he explains how to turn this to your
advantage and really be heard and also to listen fully. His words
are so clear, you can almost hear his voice talking directly to
you! This is a practical how-to guide which will help you achieve
much more with your voice and to really get your thoughts across.”
―Bronwen Gibbs
“When it comes to sound and its influence on human psychology,
Julian Treasure is the go-to expert. His book is written in a clear
and entertaining way, and will help you enhance your listening
skills, your performance in business, sales, interpersonal
relationships and your overall wellbeing.” ―Carmen Ezcurra, Owner,
Risk Seguros
“Julian Treasure's listening strategies are a gift to us all,
personally and professionally. We are all slowly drowning in an
ocean of modern sound, and he pulls us up into the fresh air our
lungs were burning for.” ―Zach Heffner, Success Coach, Spire
Advertising
“Julian’s work helps us to understand how we can become better
communicators. His understanding of science, behaviour and content
is brought together in a format that makes these concepts
accessible. In a world where communication is key in improving
relationships, personal, professional, business and politics,
Julian brings us undeniable proof that understanding how we
communicate is the best approach to improving our skills. His
career has been devoted to communication, and we now have access to
his amazing knowledge.” ―Claude Lussier. Owner, Modula
“Julian Treasure's book nails the fundamentals of our most
important skills, speaking and listening, which are so often
forgotten–and that's where all the problems arise.” ―Tushar Das
“Julian’s books are a source of inspiration for us acousticians and
thousands of other professionals around the world. He has written
the bible of acoustics with Sound Business. His new book shows his
amazing insights in the world of sound and communications. It’s
simply brilliant!” ―Michiel Post, Acoustician, Post Acoustics
Amsterdam NL
“Julian provides a number of very hands-on tools that help one to
be heard by the right audience in all areas of one's life–from
making sure one speaks audibly to receive the right coffee in a
noisy coffee shop, to having an audience of 100 people follow one's
presentation at work. Incredibly powerful.” ―Martina Meyer zu
Selhausen
“Julian Treasure is a rare expert at the forefront of practical,
creative and philosophical thinking around ever-important acts of
listening, hearing and the environmental impacts of sound and
silence in an increasingly noisy world.” ―Jason Sweeney, Artist &
Musician
“Julian invites us to consider the power of listening (really
listening!); to think about the impact of sound upon our lives; to
ponder our own sound. He asks us to take time out, to reflect on
what we say and how we say it. In a world where we are constantly
bombarded with noise he encourages us stop, listen and dissect the
wheat from the chaff. In the vast array of books on self
improvement and well-being Julian's latest should be a must-read.”
―Mark Forsbury
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