Social media promotion through Author Daniel Gross’s 26k Twitter followers
Safra Foundation’s PR consultant and his team will work full-time on the biography publicity campaign.
Hold events at NIH Campus in Bethesda, home of the Edmond J. Safra Family Lodge. Possibly the Michael J. Fox Foundation for Parkinson’s Research – and, depending on his health, Michael J. Fox himself – to host an event and/or broadcast the news of the publication of this book.
Possible book talk/celebration at Edmond J. Safra Synagogues in Manhattan, Deal (NJ), Miami, and in Brooklyn. This will be among the largest Sephardic synagogues in North America (42,000 square feet, with a total capacity of 1,620 worshippers), serving the largest Sephardic community outside Israel.
Book talk in the Edmond J. Safra Hall at the Museum of Jewish Heritage in NYC (located on Edmond J. Safra Plaza).
Book talk at the Edmond J. Safra Center for Ethics at Harvard.
Event at the Synagogue Edmond J. Safra in Paris’s new European Center for Judaism (the headquarters of the French Jewish community).
Event at the Synagogue Edmond J. Safra in Monaco.
In Buenos Aires, event in the Edmond and Lily Safra Auditorium at the main Jewish community school.
In Jerusalem, an event can be organized at either the Israel Museum (Edmond and Lily Safra Fine Arts Wing) or in the Edmond J. Safra Auditorium at Yad Vashem, in addition to a potential event at the Jerusalem Municipality (located on Safra Square)
In Tel Aviv,an event can be hosted by the Edmond J. Safra Center for Ethics at Tel Aviv University (Israel’s largest university) and with studens and faculty invited
In Haifa, the University (home of the Edmond J. Safra Brain Research Center for the Study of Learning Disabilities) will be proud to host an event.
Five smaller events are also feasible, selected from the twenty-one Edmond J. Safra Synagogues in Israel with the most likelihood of drawing an English-speaking crowd: Shoham, Ramat Aviv, Ranana, Modiin and Petach Tikva.
Daniel Gross is one of the most widely-read writers on finance,
economics, and business history. Over the past three decades, he
has reported from more than thirty countries, covering everything
from the dotcom boom to the global financial crisis and the Great
Recession of 2008–2009.
Gross worked as a reporter at The New Republic and Bloomberg News,
wrote the “Economic View” column in The New York Times, and served
as Slate’s “Moneybox” columnist. At Newsweek, where he was a
columnist and correspondent, he authored seven cover stories. He is
a bestselling author of eight books, including Forbes Greatest
Business Stories of All Time; Generations of Corning; Dumb Money:
How America’s Greatest Financial Minds Bankrupted the Nation; and
Better, Stronger, Faster: The Myth of American Decline and the Rise
of a New Economy.
Gross was educated at Cornell University and holds an M.A. in
American history from Harvard University. His great-grandparents
immigrated to the United States from Aleppo and Damascus.
“Edmond Safra's extraordinary life is one of the most fascinating
stories in modern finance, but the story runs much deeper than his
legendary success. A Banker's Journey captures the fullness of a
man whose mind for business and appetite for adventure was matched
only by his heart for giving and sense of responsibility to others.
His impact continues to be felt, and now the inspiring lessons from
his life will reach an even wider audience.” —Michael R. Bloomberg,
founder of Bloomberg LP and Bloomberg Philanthropies and Mayor of
New York City, 2002-2013 “Edmond J. Safra’s remarkable story
comes alive through the extensive research of Daniel Gross. Safra’s
banking success made him a public figure, but his generosity,
dignity, and integrity are what A Banker’s Journey masterfully
showcases as the qualities by which he will be remembered.” —Bryan
Burrough, co-author of Barbarians at the Gate and author of
Vendetta: American Express and the Smearing of Edmond Safra
"Edmond Safra was a remarkable leader, builder, dreamer,
philanthropist, and financial services executive. I was honored to
know him and work closely with him for two decades. From the moment
I picked up Daniel Gross’s book, I literally, and I say literally,
could not put it down. It was a fantastic journey through an
incredible life. Edmond always put his company, employees, and
depositors first. He cared deeply about this ‘extended
family,’ and he always had their backs. Edmond was also very
philanthropic, as he supported a number of religious organizations.
For any aspiring business or community leader, this book is a must
read. Edmond was one of the most talented leaders I have ever been
around, and our world is a much better place because of him.”
—Sandy Weill, Former Chairman and CEO of Citigroup “Daniel
Gross’s graceful and factual recounting of the life of the great
banker and philanthropist Edmond Safra is a joy to read, and
inspiring.”—Peggy Noonan, The Wall Street Journal
“Most readers will know Edmond J. Safra as a towering banker who
helped define the modern economic era. Daniel Gross’s vibrant
account will make them aware of Safra’s open-handed humanitarian
instinct that stood in equal measure to his financial genius—an
instinct that continues ‘repairing the world’ to this day. His
legacy of a deep and boundless commitment to family, faith and
generosity holds timeless lessons for us all, no matter what
journey we find ourselves on. Absorbing, highly-recommended
reading.” —Michael J. Fox “Anyone who knew my treasured
friend Edmond Safra was keenly aware that he was a remarkable
person: thoughtful, welcoming, intelligent. With this definitive
account of his life, a broader audience can marvel at his
accomplishments, remember his enduring contributions, and carry
forward the lessons of a life lived with purpose and humility.”
—Elton John “This is an extraordinary book about a
remarkable man. Edmond J. Safra may be best known as an immensely
successful global financier, but he was a person of many
significant qualities: devoted to his family, his faith, and to the
deep value of education for individuals from many backgrounds. He
gave generously to several universities, and the story of his life
is now told in an exceptional way, with fine scholarly detail that
makes vivid all the humane aspects of this exceptional human
being.” —Neil L. Rudenstine, President Emeritus, Harvard
University
"Commercial banking was Edmond’s heritage and his consuming
passion. At an age when most of us were thinking about what college
we’d like to enter, he was sent out pretty much on his own to
explore business opportunities in both Europe and America. He built
his banks, made his money, and, not so incidentally, established
his name the old-fashioned way. But when it came to a decision,
Edmond could match any modern entrepreneur. Through it all, Edmond
was strongly motivated by a more personal responsibility that
couldn’t be counted in numbers."
—Paul Volcker, Chair of the Federal Reserve (1979-1987)
“The lessons to be learned from following Edmond Safra’s
career are remarkable. He shaped a generation of young, serious,
and brilliant bankers, and this book is a can’t-miss for those who
are entering the banking world.” —Leonard A. Lauder, Chairman
Emeritus of The Estée Lauder Companies Inc. “Edmond Safra’s
life and career were unique in many ways. A daring entrepreneur and
successful banker, he created an innovative, prosperous, and
respected financial network around the world. An aesthete,
collector, and great patron of the arts, he had an inexhaustible
curiosity that embraced many areas. As a philanthropist, he left
his mark on the 20th century by actively committing himself to
numerous causes with faith, attention, and discipline. I am
delighted that Daniel Gross’s biography goes through the different
stages of Edmond’s rich life and pays tribute to an extraordinary
man.” —Francois Pinault, founder of Kering and Artemis
“Edmond Safra was a giant in the world of international finance. He
was a true financial pioneer, and learning from him helped guide me
as I was building my career. There is a lot to learn from reading
his biography for anyone interested in finance, whether you are
just starting out, or steeped in the profession.” —Henry Kravis,
Co-Founder and Co-Executive Chairman, KKR “Upon meeting
Edmond Safra for the first time fifty years ago I was immediately
struck by his complete and total dedication to the safety and
security of his bank’s depositors and also by his deep and sincere
admiration of America as a land of opportunity. Although many
consider him to have been the greatest banker of the 20th century,
he never lost his sense of modesty nor his belief that success must
be built upon trustworthiness and compassion. This is a book that
must be read.” —Arthur Levitt Jr., Chairman of the Securities and
Exchange Commission (1993-2001)
“In the life of Edmond Safra, we see the brilliance, the
creativity, and most of all, the resilience of the Jewish people
throughout time. Faced with obstacle after obstacle including
displacement, prejudice, and more, my friend Edmond not only
survived but excelled—beyond the dreams of most people. This is an
extraordinary book about an extraordinary man. Now, future
generations will learn about Edmond, especially at a time when his
form of integrity seems to be in short supply.” —Ronald S. Lauder,
President, World Jewish Congress “Edmond Safra was truly
unique, founding four banks on three continents—all of them
successful. To start Republic National Bank of New York and grow it
into a thriving institution in one of the world's most competitive
markets was an extraordinary achievement, and he repeated this
success again and again around the world. He was the rare
combination of conservative banker and brilliant, thoughtful
risk-taker. Edmond cared deeply for his staff and his clients, and,
perhaps above all, he changed the lives of millions of people
through the help he gave to schools, hospitals, and other causes.
He was inspirational and an example to us all, and I am delighted
that his story is finally being told.” —Sir John Bond, Group
Chairman HSBC Holdings (1998-2006) “He is like a tree
planted beside the streams of water which yields its fruit in
season whose leaves shall not fade. in all that he does he
prospers. These words from Psalm 1:3, carved in stone at Somerset
House, are displayed in honor of Edmond. His philanthropy to many
institutions and good causes across the world were achieved by this
modest, sensitive and extraordinary man, primus inter pares in the
generation of Sephardic Jews who left the Middle East after the
Second World War, to establish themselves with immense success in
the wider world as men of business. Edmond used his
exceptional talents to create and build banking businesses which
spanned more than thirty countries across the globe; in addition,
he inherited from his parents a sense of duty and obligation to the
Jewish community who were to him an extended family. The range of
support he gave to his people and the wide range of institutions is
beyond belief—and at the same time, in addition to his commercial
success and his prodigious generosity, he was able, helped at all
times by his wife Lily, to become a connoisseur and collector of
fine arts of extraordinary quality. It is timely that
a book is now being published to describe the achievements of this
brilliant man whose personality and character touched all of us who
were fortunate enough to have known and admired him. Edmond’s
remarkable life will now be recorded and celebrated by future
generations. The sadness is of a life tragically lost to us at too
young an age, but this book will enable us to make the life of
Edmond imperishable in our memory. It is a remarkable story which
will be an example to us all.” —Lord Jacob Rothschild
“Extensively researched, and engagingly written…Gross’s
biography is an important contribution to the study of the Lebanese
Jewish diaspora, one that is sure to find many readers among its
descendants throughout the Americas, Europe, and Israel, and among
others interested in economic and financial history.”—Sephardic
Horizons
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