Introduction Chapter 1: Myth & Early US TV Chapter 2: The New Mythology Chapter 3: Star Trek Title Sequences As Cosmology Chapter 4: Fans, Bards, & Rituals Conclude… Then Reboot
A comprehensive analysis of the way myth and brand marketing function in the hugely popular TV and film series Star Trek.
Djoymi Baker is Lecturer in Screen Studies at the University of Melbourne. Her work encompasses many fields, including myth in relation to film and television as well research on the science fiction genre. She is the author of The Encyclopaedia of Epic Films (2014), with Constantine Santas, James M. Wilson and Maria Colavito.
This is lively, engaging academic writing at its very best …
Summing Up: Highly recommended.
*G.A. Foster, University of Nebraska-Lincoln, CHOICE*
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