Introduction: The Geniuses of Self-Marketing
1. Albert Einstein: The Man Who Stuck His Tongue Out at the World
2. Andy Warhol: From a Soup Can to Global Fame
3. Karl Lagerfeld: Me, Myself and I
4. Stephen Hawking: Master of the Universe
5. Muhammad Ali: I Am the Greatest
6. Donald Trump: Trophy Real Estate, Trophy Women, Trophy Presidency
7. Arnold Schwarzenegger: Bodybuilder, Actor, Politician – The Three Careers of a PR Genius
8. Oprah Winfrey: The American Dream Come to Life
9. Steve Jobs: The Entrepreneur as Artist, Rebel and Guru
10. Madonna: I Won’t Be Happy until I’m as Famous as God
11. Princess Diana: Queen of Hearts
12. Kim Kardashian West: Famous for Being Famous
About the Author
References
Bibliography
Index of Persons

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