Part 1. Historical Perspectives.- Chapter 1. Activewear: The Uniform of the Neoliberal Female Citizen; Julie Brice and Holly Thorpe.- Chapter 2. Olympics Outfits for Women: From ‘Feminine Only’ to Burqas and Bikinis; Linda K. Fuller.- Chapter 3: Uniforms for Female eSports Athletes; Ryan Rogers.- Part 2. Socio-Political Perspectives.- Chapter 4. Women's Sports and Fashions in Arab Gulf Countries; Najat Al Saied and Pam Creedon.- Chapter 5. Just Wear It: Media Coverage of the Nike Pro Hijab; Adrianne Grubic.- Chapter 6. Saree as an Official Indian Dress at International Sporting Events: A Critique; Kulveen Trehan.- Part 3. Socio-Cultural Perspectives.- Chapter 7. The Portrayal of Women's Sport and Fitness Attire on Instagram: A Thematic Content Analysis of #sportwear and #fitnesswear; Melissa deJonge, Amy Nesbitt, and Catherine M. Sabiston.- Chapter 8. Fetishization of Women's Athletic Wear: Japanese Obsessions with Bloomers; Yuya Kiuchi.- Chapter 9. Stepping up to the Plate: Why an Investment in Girls’ Athletic Apparel is Good for the Game; Katie Lebel and Danica Vidotto.- Chapter 10. An Ideological Analysis of FORPLAY’s Sexy Sports Costumes: ‘Seductive Speed’ as Embodiment of Hegemonic Masculinity; Sarah M. Wolter.- Part 4. Sport-Specific Perspectives.- Chapter 11. Women Rugby Players: Unflattering Uniformed Tales from the Front Row; Katerina Tovia Dufoo, - Chapter 12. Tennis Whites, Catsuits, and Fringe: Women’s Tennis Apparel; Anne C. Osborne and Danielle Sarver Coombs.- Chapter 13. Thankful for Stretch Jeans: A Study on Female Throwers’ Views on Body Ideal; Matilda Elfgaard and Anna Hafsteinsson Östenberg.- Chapter 14. Females, Fashion, and Freedom: The Emergence of Cycling Sportswear; Gertrud Pfister and Gerald R. Gems.- Chapter 15. One Step Forward: Equality in Women's Wrestling Shoes and Uniforms?; Shannon Scovel.- Chapter 16. Threads of Third Wave: Desiring Women’s Flat Track Roller Derby Uniforms; M.C. Whitlock.

About the Author

Linda K. Fuller is Professor Emerita of Communications at Worcester State University, USA.

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