Introduction: The Right Candidate at the Worst Time.- 1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed ‘Joe’.- 2. Replicating The 2016 “Lightning in a Bottle” Political Moment: Biden, Trump and Winning the U.S. Presidency.- 3. The 2020 Campaign: Candidates in a New World.- 4. Trump’s Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing.- 5. Democracy and Disinformation: An Analysis of Trump’s 2020 Reelection Campaign.- 6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics.- 7. Trump, Populism and the Pandemic.- Conclusion: The 2020 Election and Aftermath was One for the Ages.
Jamie Gillies is Associate Professor of Communications and Public Policy and Acting Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada.
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