Table of Contents

General Principles.- Basic Principles.- Building Complexity.- More on Data Percolation.- Some Qualitative Techniques.- Simulation and Quantitative Techniques.- The Hypothetico-Deductive Method.- Steps to Finalizing the Research.- Writing.

About the Author

Olivier Mesly obtained a doctorate in marketing after which he completed a post-degree term at HEC Montreal. His area of specialization- the emotional relationship between sellers and buyers- eventually focused on one particular area of interest: the psychology of investors. He has written a number of scientific articles on behavioral finance and his approach has found applications not only is psychology, but also in the legal field and project management. He works closely with a number of psychologists and is involved in many research activities including in virtual reality and f MRI as well as being a member of the LAPS (Laboratory for psychoneuroendocrinological analyses). He recently won the best presentation award at the Psychology outside the Box forum held in Ottawa in 2014.